http://www.youtube.com/watch?v=lpylaBc4mhQ
Times Square to Art Square is a very complex project with a simple goal: to turn all advertising on Times Square into art.
“We want to convince the world that advertising space should be about more than promoting goods and services, that those spaces could also be used for creative expressions. We will invest the donations into the realization of Art Square, while searching for cooperative Billboards owners and billboard advertisers.”
Brilliant.
(Source: http://www.youtube.com/)