mentalmagpie:

mentalmagpie:

austinkleon:

Last week, they uploaded a 10-track album of complete silence called Sleepify to Spotify. As frontman Jack Stratton explains, if someones put Sleepify on repeat before they go to bed, just 800 listens will generate $4. While that doesn’t sound like much, if enough people stream the album, eventually, the band’s tour will be completely funded. What’s more, if this crazy idea actually does work the band will use Spotify’s data to pinpoint where they should tour. The band plans promises each concert will be free.”

(via Alexis Madrigal)

Using existing systems to get what you want. LOVE it.

Oh my god, now I’m listening to them and this stunt is even more brilliant. I would never have heard of them otherwise, and they are BRILLIANT.