As WIRED’s Scott Dadich said (as he was projected onto the giant screen from his office in New York via Google Hangout), the early plan of “saving” the publishing world with the app didn’t exactly pan out as expected. “It was a moment of real experimentation,” he recalls when discussing WIRED’s iPad app. “We were a little naïve. I think we made a lot of assumptions about how people want to consume information.” T