http://video.ted.com/assets/player/swf/EmbedPlayer.swf
(via Andrew Stanton: The clues to a great story | Video on TED.com)
Some select quotes…
“The audience want to work for their meal, they just don’t want to know they’re doing it.”
“It’s the absence of information that draws them in.”
“Don’t give them 4, give them 2+2”
“Drama is anticipation mingled with uncertainty. .. have you constructed anticipation? .. have you made me want to know how it will all conclude in the long term?”
Rules for writing Toy Story: No Songs, No “I want” moments, No happy village, No love story, no villain
(Source: http://video.ted.com/)