and are expected to sell 30 million units over the holiday period) in supporting the conclusion that iOS products will form one of the largest gaming platforms ever known – approximately a combined 500 million devices. This level of scale favors the free-to-play model: with such a large potential audience, a game’s user base can reach the threshold at which the 5% of monetizing users comprise a significant absolute number.
This Christmas Will End The Debate Around Free-To-Play
The exuberance over the numbers of potential reach obscures the difficulty that remains in achieving that reach.