Advertisers Are Now Tracking Your Behavior Across Various Devices
Think that your mobile browsing habits exist in a different world than the content and ads you view on your PC? Until recently, you’d have been correct, but now advertisers are coming up with ways to identify consumers across platforms in order to provide them with ads they might actually click on.
“Every retailer is trying to figure out cross-platform activities,” Expedia’s VP of mobile and online partner marketing tells the Wall Street Journal.
» via Consumerist