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With Mr. Lopez on board, talks became serious very quickly. TBS emphasized how young its audience was, a match with Mr. O’Brien’s core viewers. “The lead-ins would be shows like ‘Family Guy’ and ‘The Office,’ which is great for Conan,” Mr. Polone said. Mr. Lopez has the youngest audience in late night with a median…
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FRONTLINE: digital nation – life on the virtual frontier | PBS
FRONTLINE: digital nation – life on the virtual frontier | PBS
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Anti-Consumerism that Sells: D.I.Y. Marketing Campaigns and the Charm of Cheap | Pivot
Anti-Consumerism that Sells: D.I.Y. Marketing Campaigns and the Charm of Cheap | Pivot Pivot is a marketing conference for Brand Marketers who seek to understand the style, attitudes, technologies and preferences of the 18-34 year old consumer as they make brand choices every day For the penny-pinching twentysomething the cost of chic is best kept…