Anti-Consumerism that Sells: D.I.Y. Marketing Campaigns and the Charm of Cheap | Pivot

Anti-Consumerism that Sells: D.I.Y. Marketing Campaigns and the Charm of Cheap | Pivot Pivot is a marketing conference for Brand Marketers who seek to understand the style, attitudes, technologies and preferences of the 18-34 year old consumer as they make brand choices every day For the penny-pinching twentysomething the cost of chic is best kept […]

Post Advertising – ADVERTISING IS DEAD

Post Advertising – ADVERTISING IS DEAD What’s this all about? We at Story Worldwide believe the Interruption Age—the time for traditional ads—is over. ThePost-Advertising Age is what’s now and next: Great content driving deep consumer engagement; less and less money wasted on expensive traditional media (like TV) as free media take over. It’s inevitable, it’s a good thing, and […]