My collaborator has suggested that the cultural semiotics of nerd is not an effective lure, not an attractor, for young latino males (in the US) who might otherwise explore STEM fields. Bill Gates’ financial success is an insufficient model. The age group we are looking at is ten years old. These young latinos are acutely…

My collaborator has suggested that the cultural semiotics of nerd is not an effective lure, not an attractor, for young latino males (in the US) who might otherwise explore STEM fields. Bill Gates’ financial success is an insufficient model. The age group we are looking at is ten years old. These young latinos are acutely…