Moreover, publishers are eager to grab some of the ad dollars shifting to digital marketing. Advertisers are increasingly spending more of their advertising budget on digital initiatives at the expense of print. Magazine Publishers Reach Deals With Amazon’s Kindle Fire – WSJ.com (via mediafuturist)

With Mr. Lopez on board, talks became serious very quickly. TBS emphasized how young its audience was, a match with Mr. O’Brien’s core viewers. “The lead-ins would be shows like ‘Family Guy’ and ‘The Office,’ which is great for Conan,” Mr. Polone said. Mr. Lopez has the youngest audience in late night with a median […]

Consuming Kids part 1 of 7 (via MrAntiestablishment) (Source: http://www.youtube.com/)

Anti-Consumerism that Sells: D.I.Y. Marketing Campaigns and the Charm of Cheap | Pivot

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In any case, Apple’s choice of who to give loaner iPads seems not to be influenced by what we’ve written in the past. It’s a pitch, to audiences it hasn’t yet won. It loaned early units to newspapers and mags not to entice their publishers into the App Store fold–they need no further convincing at […]

frontline: the persuaders | PBS

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Post Advertising – ADVERTISING IS DEAD

Post Advertising – ADVERTISING IS DEAD What’s this all about? We at Story Worldwide believe the Interruption Age—the time for traditional ads—is over. ThePost-Advertising Age is what’s now and next: Great content driving deep consumer engagement; less and less money wasted on expensive traditional media (like TV) as free media take over. It’s inevitable, it’s a good thing, and […]