Brand Identity As Source Code – PSFK

Brand Identity As Source Code – PSFK

kenfrederick: the branding comedy daniela meloni

The Insignificance of a Logo (Even When Significant): Change Observer: Design Observer

The Insignificance of a Logo (Even When Significant): Change Observer: Design Observer

“That might be one of the best five minute explanations of good branding out there. The campaign was very successful in rehabilitating Apple’s image with the press and public.” – Jason Kottke Steve Jobs Oldie but Goodie (via Kottke.org via fredburt2005) (Source: https://www.youtube.com/)

FedEx Logo

FedEx Logo alexainslie: Did you have to manipulate the font in anyway to create a perfect arrow? Yes, indeed. I was studying Univers 67 (Bold Condensed) and Futura Bold, both wonderful faces. But each had its potential limitations downstream in application to thousands of FedEx media, from waybills and embroidered courier caps to FedEx.com and […]

Brand New: Opinions on Corporate and Brand Identity Work

Brand New: Opinions on Corporate and Brand Identity Work

“Daddy, What’s a Brand?” and 9 More Awkward Questions for Uncertain Times | Fast Company

“Daddy, What’s a Brand?” and 9 More Awkward Questions for Uncertain Times | Fast Company

Anti-Consumerism that Sells: D.I.Y. Marketing Campaigns and the Charm of Cheap | Pivot

Anti-Consumerism that Sells: D.I.Y. Marketing Campaigns and the Charm of Cheap | Pivot Pivot is a marketing conference for Brand Marketers who seek to understand the style, attitudes, technologies and preferences of the 18-34 year old consumer as they make brand choices every day For the penny-pinching twentysomething the cost of chic is best kept […]