Transparent Business Coffee Shop #newtrend?! #hunt;darton cafe on Lower Clapton road
I like this. There’s lots of talk about “transparency” vis-a-vis the “social business”, which is mostly just jargon but here it is in action.
I also think it’s likely to be good business sense – it brings the customer into the workings of the business and you can see how buying your coffee helps them. There’s also a motive to return, to see how they’re doing next week. (Well, if you’re a data wonk like me!) The British love an underdog, so while takings are pretty tiddly like this, I think it’ll make people feel more involved in the business.
Sorry, did I say ‘business’? I meant ‘experience’. Not just a cafe, also an “interactive art installation”. Oh Hackney…
All encompassing hosts Hunt & Darton expose the inner workings of their business by presenting everything as art – from the public display of their bank balance to the lovingly handpicked charity shop crockery.
Well, know thy customer…
Still, I do wish twee and ironic gourmet coffee wasn’t a Thing.