<blockquote>We have largely eschewed the traditional academic channels of research papers, academic conference talks and the like. Producing evocative little pamphlets, fictional product catalogs, software that is quite counter to prevailing intuition about what software should be, little hardware devices that are designed to be used less rather than more — these are the kinds of provocations we like to produce. Not academic papers or typical research studies. We found it more engaging and more to our own individual sensibilities to produce material that was available to larger, more public audiences. We also have a strong instinct towards making things — props, prototypes, objects, software, devices, films — that we felt told stories about implications of modern society more effectively than pure academic prose.</blockquote>

(via Our Approach of Design Fiction | Near Future Laboratory)