Yoga Joes started life as a wonderful, weird Kickstarter to produce a set of nine “Green Army Men” in yoga poses; having raised over $100K in direct sales at $20/set ($10 for military personnel) Brogamats is nowselling them in retail channels at a $28 premium, for all nine: “headstand, meditation pose, cobra pose, warrior one, warrior two, child’s pose, tree pose, crow pose, and downward-facing dog.” (viaCanopy)
