Your point with the Viridian Design movement, that the best way to rewire culture and thought is by hacking design, made great sense, and Viridian succeeded in drawing designers and futurists to the problem of global warming and accelerating global awareness of the potential problem, but it was hard to imagine the backlash. Global warming’s become an aspect of a greater culture war, supposedly “conservative” vs “liberal,” but I think it’s less ideological than that, less conceptual, more emotional. I’ve talked to people who know nothing about climate science, but they have something to say about global warming, and it’s not intellectual dispute. They just hate it. They hate the idea because they associate it with a loss of freedom. They don’t want anybody to tell them that they can’t spew carbon into the atmosphere… they’re weary of constraints dictated by experts, professionals, governments… seat belts, emission controls, smoking areas, mandatory vaccinations, food inspections… lately in the U.S., mandatory health insurance… Saturday at a party in rural Travis County, Texas, I met a garrulous man who railed against the nanny state and the socialist revolution in America, and warned me that he and others like him are buying guns and hoarding ammunition. There’s going to be a revolt, he said. It’s not a matter of whether, just when. He was pleasant, friendly, and acknowledged at one point that he probably sounded a little crazy. But he was serious.