{"id":43713,"date":"2012-01-25T02:27:05","date_gmt":"2012-01-25T02:27:05","guid":{"rendered":"http:\/\/rafaelfajardo.com\/portfolio\/lego\/"},"modified":"2018-12-06T16:43:04","modified_gmt":"2018-12-06T23:43:04","slug":"lego","status":"publish","type":"post","link":"https:\/\/rafaelfajardo.com\/portfolio\/lego\/","title":{"rendered":""},"content":{"rendered":"<div id='gallery-1' class='gallery galleryid-43713 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/rafaelfajardo.com\/portfolio\/lego\/attachment\/43714\/'><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/rafaelfajardo.com\/portfolio\/wp-content\/uploads\/tumblr_lyav12Goiq1qkrwwlo1_1280-100x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/rafaelfajardo.com\/portfolio\/lego\/attachment\/43715\/'><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/rafaelfajardo.com\/portfolio\/wp-content\/uploads\/tumblr_lyav12Goiq1qkrwwlo2_1280-100x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/rafaelfajardo.com\/portfolio\/lego\/attachment\/43716\/'><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/rafaelfajardo.com\/portfolio\/wp-content\/uploads\/tumblr_lyav12Goiq1qkrwwlo3_1280-100x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/rafaelfajardo.com\/portfolio\/lego\/attachment\/43717\/'><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/rafaelfajardo.com\/portfolio\/wp-content\/uploads\/tumblr_lyav12Goiq1qkrwwlo4_1280-100x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><a href=\"http:\/\/itlego.tumblr.com\/post\/16415423913\/lego\" class=\"tumblr_blog\">itlego<\/a>:<\/p>\n<blockquote>\n<p><a class=\"tumblr_blog\" href=\"http:\/\/headvertising.tumblr.com\/post\/16403118153\/lego-story-bricks-the-ads-appeared-on-four\">headvertising<\/a>: Lego &#8211; Story Bricks<\/p>\n<p><em>The ads appeared on four consecutive pages. LEGO is a company that has fostered imagination, invention and creativity for over 60 years. So it is unusual for these ads to feature only long copy with minimal imagery. However, upon reading each of these scenarios the ad comes to life in a way that is unique only to the reader and how they see these playtime scenarios in their mind\u2019s eye. Typographic elements of kerning contrasted with tracking allow the reader to almost get lost in the copy selecting keywords for their imagination. The fourth ad in the series, \u201cYellow Brick\u201d features a notepad with the tagline \u201cEvery LEGO brick tells a story. Build yours.\u201d<\/em><\/p>\n<p>Advertising Agency: Pereira &amp; O\u2019Dell, Brazil<br \/>Chief Creative Officer: PJ Pereira<br \/>Creative Director \/ Copywriter: Aricio Fortes<br \/>Creative Director \/ Art Director: Paulo Coelho<br \/>Account Executive: Lo Braz<br \/>Illustrator: Eduardo Gomes<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>itlego: headvertising: Lego &#8211; Story Bricks The ads appeared on four consecutive pages. LEGO is a company that has fostered imagination, invention and creativity for over 60 years. So it is unusual for these ads to feature only long copy with minimal imagery. However, upon reading each of these scenarios the ad comes to life [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[],"tags":[1537],"class_list":["post-43713","post","type-post","status-publish","format-gallery","hentry","tag-critical-toys","post_format-post-format-gallery"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/s6PWot-lego","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/43713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/comments?post=43713"}],"version-history":[{"count":1,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/43713\/revisions"}],"predecessor-version":[{"id":43718,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/43713\/revisions\/43718"}],"wp:attachment":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/media?parent=43713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/categories?post=43713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/tags?post=43713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}