{"id":43657,"date":"2012-02-20T15:32:27","date_gmt":"2012-02-20T15:32:27","guid":{"rendered":"http:\/\/rafaelfajardo.com\/portfolio\/our-toys-are-focused-on-creating-a-rich-play\/"},"modified":"2012-02-20T15:32:27","modified_gmt":"2012-02-20T15:32:27","slug":"our-toys-are-focused-on-creating-a-rich-play","status":"publish","type":"post","link":"https:\/\/rafaelfajardo.com\/portfolio\/our-toys-are-focused-on-creating-a-rich-play\/","title":{"rendered":""},"content":{"rendered":"<blockquote><p>Our toys are focused on creating a rich play experience for children and we see digital media as an increasingly important part of that. We commissioned this game so children could have fun customising their own heroes and interacting with them in a 3D world. The game codes connect the real world of their LEGO toys, with a digital world with its own creative possibilities.&rdquo;<br \/>\nJohn White, managing director at 4T2, added: &ldquo;This is the biggest game we have produced to date. The potential visual quality of browser-based games has increased substantially in the last 12 months and player expectations have also evolved.<br \/>\n&quot;Adrian\u2019s production expertise, combined with Unity\u2019s powerful features, have enabled us to create an action-packed game, with a storyline spanning many different 3D worlds, in a fraction of the time possible a couple of years ago.<\/p><\/blockquote>\n<div class='attribution'><a href=\"http:\/\/www.toynews-online.biz\/news\/35619\/Two-million-play-Lego-Hero-Factory-Breakout-in-first-two-months\">Two million play Lego Hero Factory Breakout in first two months | Toy Industry | News by ToyNews<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Our toys are focused on creating a rich play experience for children and we see digital media as an increasingly important part of that. We commissioned this game so children could have fun customising their own heroes and interacting with them in a 3D world. The game codes connect the real world of their LEGO [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"quote","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[],"tags":[1537],"class_list":["post-43657","post","type-post","status-publish","format-quote","hentry","tag-critical-toys","post_format-post-format-quote"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p6PWot-bm9","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/43657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/comments?post=43657"}],"version-history":[{"count":0,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/43657\/revisions"}],"wp:attachment":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/media?parent=43657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/categories?post=43657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/tags?post=43657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}