{"id":41094,"date":"2014-03-03T23:11:47","date_gmt":"2014-03-03T23:11:47","guid":{"rendered":"http:\/\/rafaelfajardo.com\/portfolio\/maxistentialist-techdirt-in-order-to-protect\/"},"modified":"2018-12-06T15:42:55","modified_gmt":"2018-12-06T22:42:55","slug":"maxistentialist-techdirt-in-order-to-protect","status":"publish","type":"post","link":"https:\/\/rafaelfajardo.com\/portfolio\/maxistentialist-techdirt-in-order-to-protect\/","title":{"rendered":""},"content":{"rendered":"<div id='gallery-1' class='gallery galleryid-41094 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/rafaelfajardo.com\/portfolio\/maxistentialist-techdirt-in-order-to-protect\/attachment\/41095\/'><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/rafaelfajardo.com\/portfolio\/wp-content\/uploads\/tumblr_n1vsceOno91qzpxq3o1_1280-100x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><a href=\"http:\/\/blog.maxistentialism.com\/post\/78478921150\/techdirt-in-order-to-protect-their-dominant\" class=\"tumblr_blog\">maxistentialist<\/a>:<\/p>\n<blockquote>\n<p><a href=\"http:\/\/www.techdirt.com\/articles\/20140227\/06521826371\/keurig-will-use-drm-new-coffee-maker-to-lock-out-refill-market.shtml\">Techdirt<\/a>:<\/p>\n<blockquote>\n<p>In order to protect their dominant market share, Keurig makers Green Mountain Coffee Roasters has been on a bit of an aggressive tear of late. As with computer printers, getting the device in the home is simply a gateway to where the real money is: refills. But Keurig has faced the \u201cproblem\u201d in recent years of third-party pod refills that often retail for 5-25% less than what Keurig charges. As people look to cut costs, there has also been a growing market for reusable pods that generally run anywhere from five to fifteen dollars.<\/p>\n<p>Keurig\u2019s solution to this problem? In a lawsuit (pdf) filed against Keurig by TreeHouse Foods, they claim Keurig has been busy striking exclusionary agreements with suppliers and distributors to lock competing products out of the market. What\u2019s more, TreeHouse points out that Keurig is now developing a new version of their coffee maker that will incorporate the java-bean equivalent of DRM \u2014 so that only Keurig\u2019s own coffee pods can be used in it.<\/p>\n<\/blockquote>\n<p>Friends don\u2019t let friends use pod coffee makers.<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>maxistentialist: Techdirt: In order to protect their dominant market share, Keurig makers Green Mountain Coffee Roasters has been on a bit of an aggressive tear of late. As with computer printers, getting the device in the home is simply a gateway to where the real money is: refills. But Keurig has faced the \u201cproblem\u201d in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[],"tags":[1537],"class_list":["post-41094","post","type-post","status-publish","format-gallery","hentry","tag-critical-toys","post_format-post-format-gallery"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p6PWot-aGO","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/41094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/comments?post=41094"}],"version-history":[{"count":1,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/41094\/revisions"}],"predecessor-version":[{"id":41096,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/41094\/revisions\/41096"}],"wp:attachment":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/media?parent=41094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/categories?post=41094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/tags?post=41094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}