{"id":40329,"date":"2014-08-10T16:32:35","date_gmt":"2014-08-10T16:32:35","guid":{"rendered":"http:\/\/rafaelfajardo.com\/portfolio\/theenergyissue-second-life-the-heineken-wobo\/"},"modified":"2018-12-06T15:28:21","modified_gmt":"2018-12-06T22:28:21","slug":"theenergyissue-second-life-the-heineken-wobo","status":"publish","type":"post","link":"https:\/\/rafaelfajardo.com\/portfolio\/theenergyissue-second-life-the-heineken-wobo\/","title":{"rendered":""},"content":{"rendered":"<div id='gallery-1' class='gallery galleryid-40329 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/rafaelfajardo.com\/portfolio\/theenergyissue-second-life-the-heineken-wobo\/attachment\/40330\/'><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/rafaelfajardo.com\/portfolio\/wp-content\/uploads\/tumblr_n9imdo9r5P1txj3wto8_1280-100x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/rafaelfajardo.com\/portfolio\/theenergyissue-second-life-the-heineken-wobo\/attachment\/40331\/'><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/rafaelfajardo.com\/portfolio\/wp-content\/uploads\/tumblr_n9imdo9r5P1txj3wto2_500-100x100.gif\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/rafaelfajardo.com\/portfolio\/theenergyissue-second-life-the-heineken-wobo\/attachment\/40332\/'><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/rafaelfajardo.com\/portfolio\/wp-content\/uploads\/tumblr_n9imdo9r5P1txj3wto1_500-100x100.gif\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/rafaelfajardo.com\/portfolio\/theenergyissue-second-life-the-heineken-wobo\/attachment\/40333\/'><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/rafaelfajardo.com\/portfolio\/wp-content\/uploads\/tumblr_n9imdo9r5P1txj3wto9_1280-100x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/rafaelfajardo.com\/portfolio\/theenergyissue-second-life-the-heineken-wobo\/attachment\/40334\/'><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/rafaelfajardo.com\/portfolio\/wp-content\/uploads\/tumblr_n9imdo9r5P1txj3wto5_400-100x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/rafaelfajardo.com\/portfolio\/theenergyissue-second-life-the-heineken-wobo\/attachment\/40335\/'><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/rafaelfajardo.com\/portfolio\/wp-content\/uploads\/tumblr_n9imdo9r5P1txj3wto7_400-100x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/rafaelfajardo.com\/portfolio\/theenergyissue-second-life-the-heineken-wobo\/attachment\/40336\/'><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/rafaelfajardo.com\/portfolio\/wp-content\/uploads\/tumblr_n9imdo9r5P1txj3wto3_500-100x100.gif\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/rafaelfajardo.com\/portfolio\/theenergyissue-second-life-the-heineken-wobo\/attachment\/40337\/'><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/rafaelfajardo.com\/portfolio\/wp-content\/uploads\/tumblr_n9imdo9r5P1txj3wto4_500-100x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/rafaelfajardo.com\/portfolio\/theenergyissue-second-life-the-heineken-wobo\/attachment\/40338\/'><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/rafaelfajardo.com\/portfolio\/wp-content\/uploads\/tumblr_n9imdo9r5P1txj3wto10_400-100x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/rafaelfajardo.com\/portfolio\/wp-content\/uploads\/tumblr_n9imdo9r5P1txj3wto10_400-100x100.jpg 100w, https:\/\/rafaelfajardo.com\/portfolio\/wp-content\/uploads\/tumblr_n9imdo9r5P1txj3wto10_400-299x300.jpg 299w, https:\/\/rafaelfajardo.com\/portfolio\/wp-content\/uploads\/tumblr_n9imdo9r5P1txj3wto10_400.jpg 300w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/rafaelfajardo.com\/portfolio\/theenergyissue-second-life-the-heineken-wobo\/attachment\/40339\/'><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/rafaelfajardo.com\/portfolio\/wp-content\/uploads\/tumblr_n9imdo9r5P1txj3wto6_1280-100x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><a href=\"http:\/\/theenergyissue.com\/post\/93411782105\/second-life-the-heineken-wobo-doubles-as-beer\" class=\"tumblr_blog\">theenergyissue<\/a>:<\/p>\n<blockquote>\n<p>Second Life: The Heineken WOBO Doubles as Beer Bottle and Brick<\/p>\n<p>Fifty years ago, <a href=\"http:\/\/www.heineken.com\/us\/AgeGateway.aspx\">Heineken<\/a> developed a revolutionary and sustainable design solution to give its beer bottles a second life: as an architectural brick. The concept arose after brewing magnate Alfred Heineken visited Curacao during a world tour of his factories in 1960. He was struck by the amount of beer bottles\u2014many bearing his name\u2014littering the beaches and the lack of affordable building materials for residents. In a stroke of genius (or madness), Heineken realized both problems could be solved if beer bottles could be reused as structural building components. Enlisting the help of Dutch architect <a href=\"http:\/\/www.habraken.com\/\">N. John Habraken<\/a>, Heineken created a new bottled design\u2014dubbed the Heineken WOBO (World Bottle)\u2014that doubled as a drinking vessel and a brick. As author and architecture critic <a href=\"http:\/\/books.google.com\/books\/about\/Garbage_housing.html?id=8ys-AQAAIAAJ\">Martin Pawley<\/a> notes, the WOBO was \u201cthe first mass production container ever designed from the outset for secondary use as a building component.\u201d The new squared off bottle was both inter-locking and self-aligning, allowing it to nestle seamlessly and snugly into adjoining \u201cbricks.\u201d With Habraken\u2019s design, a 10 by 10 foot hut could be constructed with 1,000 WOBO bottles. Though a test run of 100,000 bottles was produced in 1963, the marketing department\u2019s worries about liabilities doomed the project. The WOBO was subsequently and unceremoniously retired. Though only two official WOBO buildings remain, both on the Heineken estate in Noordwijk near Amsterdam, the concept remains a powerful and inspiring one one. Indeed, the experiment is a reminder of how a major corporation might seriously take on sustainability in an innovative way.<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>theenergyissue: Second Life: The Heineken WOBO Doubles as Beer Bottle and Brick Fifty years ago, Heineken developed a revolutionary and sustainable design solution to give its beer bottles a second life: as an architectural brick. The concept arose after brewing magnate Alfred Heineken visited Curacao during a world tour of his factories in 1960. He [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[],"tags":[1537],"class_list":["post-40329","post","type-post","status-publish","format-gallery","hentry","tag-critical-toys","post_format-post-format-gallery"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p6PWot-aut","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/40329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/comments?post=40329"}],"version-history":[{"count":1,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/40329\/revisions"}],"predecessor-version":[{"id":40340,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/40329\/revisions\/40340"}],"wp:attachment":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/media?parent=40329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/categories?post=40329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/tags?post=40329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}