{"id":39153,"date":"2010-11-21T15:24:06","date_gmt":"2010-11-21T15:24:06","guid":{"rendered":"http:\/\/rafaelfajardo.com\/portfolio\/khoi-vinh-on-publishing-for-ipad\/"},"modified":"2010-11-21T15:24:06","modified_gmt":"2010-11-21T15:24:06","slug":"khoi-vinh-on-publishing-for-ipad","status":"publish","type":"post","link":"https:\/\/rafaelfajardo.com\/portfolio\/khoi-vinh-on-publishing-for-ipad\/","title":{"rendered":"Khoi Vinh on Publishing for iPad"},"content":{"rendered":"

Khoi Vinh on Publishing for iPad<\/a><\/p>\n

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cameronmoll<\/a>:<\/p>\n

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Sound observations from someone who worked in a prominent position at one of the largest and most respected content publishers in the world. Below are a few highlights from Khoi\u2019s remarks.<\/p>\n

On how we consume content:<\/p>\n

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The fact of the matter is that the mode of reading that a magazine represents is a mode that people are decreasingly interested in, that is making less and less sense as we forge further into this century, and that makes almost no sense on a tablet\u2026. In a media world that looks increasingly like the busy downtown heart of a city \u2014 with innumerable activities, events and alternative sources of distraction around you \u2014 these apps demand that you confine yourself to a remote, suburban cul-de-sac.<\/p>\n<\/blockquote>\n

On Adobe\u2019s heavy hand in the process:<\/p>\n

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In my personal opinion, Adobe is doing a tremendous disservice to the publishing industry by encouraging these ineptly literal translations of print publications into iPad apps. They\u2019ve fostered a preoccupation with the sort of monolithic, overbearing apps represented by The New Yorker, Wired<\/a> and Popular Science<\/a>.<\/p>\n<\/blockquote>\n

On publishers failing their way to success:<\/p>\n

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There are no easy answers for content publishers right now, which is why in some ways they can hardly be blamed for their iPad enthusiasm \u2014 at the very least, they aren\u2019t ignoring the sea change that tablets represent. Perhaps like many of us, they need to fail their way to success. That\u2019s a legitimate strategy, and if they\u2019re nimble enough to recover from these wild miscalculations before it\u2019s too late, then I applaud them for it.<\/p>\n<\/blockquote>\n<\/blockquote>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Khoi Vinh on Publishing for iPad cameronmoll: Sound observations from someone who worked in a prominent position at one of the largest and most respected content publishers in the world. Below are a few highlights from Khoi\u2019s remarks. On how we consume content: The fact of the matter is that the mode of reading that […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"link","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[],"tags":[1539],"class_list":["post-39153","post","type-post","status-publish","format-link","hentry","tag-emergent-digital-practices","post_format-post-format-link"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p6PWot-abv","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/39153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/comments?post=39153"}],"version-history":[{"count":0,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/39153\/revisions"}],"wp:attachment":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/media?parent=39153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/categories?post=39153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/tags?post=39153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}