{"id":39119,"date":"2010-11-26T14:41:07","date_gmt":"2010-11-26T14:41:07","guid":{"rendered":"http:\/\/rafaelfajardo.com\/portfolio\/to-understand-the-thinking-behind-chris-lindlands\/"},"modified":"2010-11-26T14:41:07","modified_gmt":"2010-11-26T14:41:07","slug":"to-understand-the-thinking-behind-chris-lindlands","status":"publish","type":"post","link":"https:\/\/rafaelfajardo.com\/portfolio\/to-understand-the-thinking-behind-chris-lindlands\/","title":{"rendered":""},"content":{"rendered":"<blockquote><p>TO understand the thinking behind Chris Lindland\u2019s company, Betabrand, you need to keep three seemingly disparate ideas in your head at the same time: 1) It\u2019s a challenge for Web-only businesses to sell clothing. 2) Most people want to be witty. 3) Some shoppers go crazy for limited-edition goods. (Think Beanie Babies.)<\/p><\/blockquote>\n<div class='attribution'><a href=\"http:\/\/www.nytimes.com\/2010\/10\/31\/business\/31proto.html?_r=1&amp;ref=technology\">Betabrand Has Whimsy (and Clothes) for Sale &#8211; NYTimes.com<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>TO understand the thinking behind Chris Lindland\u2019s company, Betabrand, you need to keep three seemingly disparate ideas in your head at the same time: 1) It\u2019s a challenge for Web-only businesses to sell clothing. 2) Most people want to be witty. 3) Some shoppers go crazy for limited-edition goods. (Think Beanie Babies.) Betabrand Has Whimsy [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"quote","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[],"tags":[1539],"class_list":["post-39119","post","type-post","status-publish","format-quote","hentry","tag-emergent-digital-practices","post_format-post-format-quote"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p6PWot-aaX","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/39119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/comments?post=39119"}],"version-history":[{"count":0,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/39119\/revisions"}],"wp:attachment":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/media?parent=39119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/categories?post=39119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/tags?post=39119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}