{"id":39102,"date":"2010-11-29T14:41:06","date_gmt":"2010-11-29T14:41:06","guid":{"rendered":"http:\/\/rafaelfajardo.com\/portfolio\/the-most-striking-feature-of-diffusion-theory-is\/"},"modified":"2010-11-29T14:41:06","modified_gmt":"2010-11-29T14:41:06","slug":"the-most-striking-feature-of-diffusion-theory-is","status":"publish","type":"post","link":"https:\/\/rafaelfajardo.com\/portfolio\/the-most-striking-feature-of-diffusion-theory-is\/","title":{"rendered":""},"content":{"rendered":"<blockquote><p>The most striking feature of diffusion theory is that, for most members of a social system, the innovation-decision depends heavily on the innovation-decisions of the other members of the system. In fact, empirically we see the successful spread of an innovation follows an S-shaped curve (23). There is, after about 10-25% of system members adopt an innovation, relatively rapid adoption by the remaining members and then a period in which the holdouts finally adopt. I will review Rogers\u2019s assessment of the factors affecting the adoption of an innovation with the goal of elucidating how the earlier adopters of an innovation profoundly affect the innovation-decisions of later adopters.<\/p><\/blockquote>\n<div class='attribution'><a href=\"http:\/\/www.stanford.edu\/class\/symbsys205\/Diffusion%20of%20Innovations.htm\">Diffusion of Innovations, by Everett Rogers (1995)<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The most striking feature of diffusion theory is that, for most members of a social system, the innovation-decision depends heavily on the innovation-decisions of the other members of the system. In fact, empirically we see the successful spread of an innovation follows an S-shaped curve (23). There is, after about 10-25% of system members adopt [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"quote","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[],"tags":[1539],"class_list":["post-39102","post","type-post","status-publish","format-quote","hentry","tag-emergent-digital-practices","post_format-post-format-quote"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p6PWot-aaG","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/39102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/comments?post=39102"}],"version-history":[{"count":0,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/39102\/revisions"}],"wp:attachment":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/media?parent=39102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/categories?post=39102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/tags?post=39102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}