{"id":39063,"date":"2010-12-05T22:24:10","date_gmt":"2010-12-05T22:24:10","guid":{"rendered":"http:\/\/rafaelfajardo.com\/portfolio\/letterpress-revived-debossed-yes-debased-maybe\/"},"modified":"2018-12-06T14:59:04","modified_gmt":"2018-12-06T21:59:04","slug":"letterpress-revived-debossed-yes-debased-maybe","status":"publish","type":"post","link":"https:\/\/rafaelfajardo.com\/portfolio\/letterpress-revived-debossed-yes-debased-maybe\/","title":{"rendered":""},"content":{"rendered":"<div id='gallery-1' class='gallery galleryid-39063 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/rafaelfajardo.com\/portfolio\/letterpress-revived-debossed-yes-debased-maybe\/attachment\/39064\/'><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/rafaelfajardo.com\/portfolio\/wp-content\/uploads\/tumblr_lbokfr3wjv1qene28o1_640-100x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><a href=\"http:\/\/www.economist.com\/blogs\/babbage\/2010\/10\/letterpress_revived\">Letterpress revived: Debossed, yes. Debased? Maybe | The Economist<\/a>\u00a0found via: BoingBoing.net<\/p>\n<blockquote>\n<p>The company figured its customers might not understand the charm of letterpress, so it included a short explanatory video within iPhoto and a more detailed one on its web site that lovingly depict a card&rsquo;s letterpress-assisted birth. Customized messages and full-colour images are added through laser printing\u2014which the video calls &ldquo;digital printing&quot;\u2014after standard card layouts come off the press. (The video has a continuity error when it shows the Christmas-tree card at different times. See if you can spot it.)<\/p>\n<p>Some sort of tutorial was probably in order. Letterpress is a pre-digital technology that was once widespread. But because it was favoured for commercial, rather than artistic purposes, even art-savvy sophisticates were probably oblivious to its inner workings. One reason for letterpress&rsquo;s decline was that many saw it as a labour-intensive handicraft. A bed of type and images had to be set by hand, carved in relief from a linoleum block, or cast in hot metal from one of the very few remaining Monotype or Linotype typesetters.<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Letterpress revived: Debossed, yes. Debased? Maybe | The Economist\u00a0found via: BoingBoing.net The company figured its customers might not understand the charm of letterpress, so it included a short explanatory video within iPhoto and a more detailed one on its web site that lovingly depict a card&rsquo;s letterpress-assisted birth. Customized messages and full-colour images are added [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[],"tags":[1539],"class_list":["post-39063","post","type-post","status-publish","format-gallery","hentry","tag-emergent-digital-practices","post_format-post-format-gallery"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p6PWot-aa3","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/39063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/comments?post=39063"}],"version-history":[{"count":1,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/39063\/revisions"}],"predecessor-version":[{"id":39065,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/39063\/revisions\/39065"}],"wp:attachment":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/media?parent=39063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/categories?post=39063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/tags?post=39063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}