{"id":38348,"date":"2011-03-28T08:14:02","date_gmt":"2011-03-28T08:14:02","guid":{"rendered":"http:\/\/rafaelfajardo.com\/portfolio\/the-future-of-manufacturing-is-local-nytimescom\/"},"modified":"2011-03-28T08:14:02","modified_gmt":"2011-03-28T08:14:02","slug":"the-future-of-manufacturing-is-local-nytimescom","status":"publish","type":"post","link":"https:\/\/rafaelfajardo.com\/portfolio\/the-future-of-manufacturing-is-local-nytimescom\/","title":{"rendered":"The Future of Manufacturing is Local &#8211; NYTimes.com"},"content":{"rendered":"<p><a href='http:\/\/opinionator.blogs.nytimes.com\/2011\/03\/27\/the-future-of-manufacturing-is-local\/?hp'>The Future of Manufacturing is Local &#8211; NYTimes.com<\/a><\/p>\n<div class=\"link_description\">\n<p>More easily understood as something akin to terroir, geographic ingredient branding emphasizes \u201cpride of place,\u201d which runs deep in cities like San Francisco and New York. \u201cI saw this as a way to \u2018brand\u2019 the history, culture, personality and natural beauty of our city as a means to uniquely differentiate our local manufacturers,\u201d says Dwight. \u201cI coined the term \u2018geographic ingredient branding\u2019 as an emulation of successful technology ingredient branding campaigns such as \u2018Intel Inside.\u2019\u201d<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Future of Manufacturing is Local &#8211; NYTimes.com More easily understood as something akin to terroir, geographic ingredient branding emphasizes \u201cpride of place,\u201d which runs deep in cities like San Francisco and New York. \u201cI saw this as a way to \u2018brand\u2019 the history, culture, personality and natural beauty of our city as a means [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"link","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[],"tags":[780,781,1539],"class_list":{"0":"post-38348","1":"post","2":"type-post","3":"status-publish","4":"format-link","5":"hentry","6":"tag-edp","7":"tag-emergent-digital-practices","9":"post_format-post-format-link"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p6PWot-9Yw","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/38348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/comments?post=38348"}],"version-history":[{"count":0,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/38348\/revisions"}],"wp:attachment":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/media?parent=38348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/categories?post=38348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/tags?post=38348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}