{"id":38347,"date":"2011-03-28T12:00:06","date_gmt":"2011-03-28T12:00:06","guid":{"rendered":"http:\/\/rafaelfajardo.com\/portfolio\/at-its-california-data-center-zediva-has-set-up\/"},"modified":"2011-03-28T12:00:06","modified_gmt":"2011-03-28T12:00:06","slug":"at-its-california-data-center-zediva-has-set-up","status":"publish","type":"post","link":"https:\/\/rafaelfajardo.com\/portfolio\/at-its-california-data-center-zediva-has-set-up\/","title":{"rendered":""},"content":{"rendered":"<blockquote><p>At its California data center, Zediva has set up hundreds of DVD players. They\u2019re automated, jukebox-style. You\u2019re not just renting a movie; you\u2019re actually taking control of the player that contains the movie you want. The DVD is simply sending you the audio and video signals, as if it were connected to your home with a really, really long cable. It\u2019s kind of hilarious to think that this arrangement is the solution to the future of online movies: data centers stacked to the ceiling with DVD players. (And you think it\u2019s hard for you to find the right remote on the coffee table?) This sneaky setup neatly explains how you get those languages, subtitles and director\u2019s commentaries. It also explains why Zediva isn\u2019t subject to the availability windows and restrictions that hobble the cheap movie services like Redbox and Netflix. Zediva is just buying dozens of copies of each popular movie on the day it comes out, and presto, it\u2019s yours to rent by long distance.<\/p><\/blockquote>\n<div class='attribution'><a href=\"http:\/\/www.nytimes.com\/2011\/03\/17\/technology\/personaltech\/17pogue.html?src=dayp\">A Clever End Run Around the Movie-Streaming Gremlins &#8211; NYTimes.com<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>At its California data center, Zediva has set up hundreds of DVD players. They\u2019re automated, jukebox-style. You\u2019re not just renting a movie; you\u2019re actually taking control of the player that contains the movie you want. The DVD is simply sending you the audio and video signals, as if it were connected to your home with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"quote","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[],"tags":[780,1539,781],"class_list":{"0":"post-38347","1":"post","2":"type-post","3":"status-publish","4":"format-quote","5":"hentry","6":"tag-edp","7":"tag-emergent-digital-practices","9":"post_format-post-format-quote"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p6PWot-9Yv","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/38347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/comments?post=38347"}],"version-history":[{"count":0,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/38347\/revisions"}],"wp:attachment":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/media?parent=38347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/categories?post=38347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/tags?post=38347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}