{"id":38287,"date":"2011-05-01T12:00:06","date_gmt":"2011-05-01T12:00:06","guid":{"rendered":"http:\/\/rafaelfajardo.com\/portfolio\/the-fold-is-a-lie\/"},"modified":"2018-12-06T14:45:40","modified_gmt":"2018-12-06T21:45:40","slug":"the-fold-is-a-lie","status":"publish","type":"post","link":"https:\/\/rafaelfajardo.com\/portfolio\/the-fold-is-a-lie\/","title":{"rendered":""},"content":{"rendered":"<div id='gallery-1' class='gallery galleryid-38287 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/rafaelfajardo.com\/portfolio\/the-fold-is-a-lie\/attachment\/38288\/'><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/rafaelfajardo.com\/portfolio\/wp-content\/uploads\/tumblr_lkf9mwjTZI1qzv45so1_1280-100x100.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><a href=\"http:\/\/jonathanmoore.com\/post\/5043759273\/the-fold-is-a-lie\" class=\"tumblr_blog\">jonathanmoore<\/a>:<\/p>\n<blockquote>\n<h2>Life, Below 600px<\/h2>\n<p>I think it\u2019s becoming clear to everyone\u2014except those certain clients stuck in 2002\u2014the fold no longer exists or is relevant. \u00a0If you\u2019re not convinced read this article by <a href=\"http:\/\/iampaddy.com\/\">Paddy Donnelly<\/a> who makes the case that a build up to \u201cthe prize\u201d at the bottom of a page is more effective than cramming the top of the page with the important stuff and filling the bottom with junk.<\/p>\n<p><a href=\"http:\/\/www.tumblr.com\/tagged\/portal\">Like cake<\/a>, the fold is a lie.<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>jonathanmoore: Life, Below 600px I think it\u2019s becoming clear to everyone\u2014except those certain clients stuck in 2002\u2014the fold no longer exists or is relevant. \u00a0If you\u2019re not convinced read this article by Paddy Donnelly who makes the case that a build up to \u201cthe prize\u201d at the bottom of a page is more effective than [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[],"tags":[780,781,1539],"class_list":["post-38287","post","type-post","status-publish","format-gallery","hentry","tag-edp","tag-emergent-digital-practices","post_format-post-format-gallery"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p6PWot-9Xx","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/38287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/comments?post=38287"}],"version-history":[{"count":1,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/38287\/revisions"}],"predecessor-version":[{"id":38289,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/38287\/revisions\/38289"}],"wp:attachment":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/media?parent=38287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/categories?post=38287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/tags?post=38287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}