{"id":37339,"date":"2012-02-26T18:41:23","date_gmt":"2012-02-26T18:41:23","guid":{"rendered":"http:\/\/rafaelfajardo.com\/portfolio\/aols-tim-armstrong-knows-how-to-play-nice-with\/"},"modified":"2012-02-26T18:41:23","modified_gmt":"2012-02-26T18:41:23","slug":"aols-tim-armstrong-knows-how-to-play-nice-with","status":"publish","type":"post","link":"https:\/\/rafaelfajardo.com\/portfolio\/aols-tim-armstrong-knows-how-to-play-nice-with\/","title":{"rendered":"AOL\u2019s Tim Armstrong Knows How to Play Nice With Others &#8211; Andrew Goldman via NYTimes.com"},"content":{"rendered":"<p><a href='http:\/\/www.nytimes.com\/2012\/02\/26\/magazine\/arianna-huffingtons-work-husband.html?ref=todayspaper'>AOL\u2019s Tim Armstrong Knows How to Play Nice With Others &#8211; Andrew Goldman via NYTimes.com<\/a><\/p>\n<div class=\"link_description\">\n<p><a href=\"http:\/\/www.stoweboyd.com\/post\/18317435451\/aols-tim-armstrong-knows-how-to-play-nice-with-others\" class=\"tumblr_blog\">stoweboyd<\/a>:<\/p>\n<blockquote>\n<p><a class=\"tumblr_blog\" href=\"http:\/\/stoweboyd.tumblr.com\/post\/18317435451\">stoweboyd<\/a>:<\/p>\n<blockquote>\n<p>Goldman: AOL is a brand with a lot of baggage. It makes people remember that dial-up-modem sound and those free CDs.<\/p>\n<p>Armstrong: One  of AOL\u2019s biggest assets is its brand. For people over 30 and, due to  AOL Instant Messenger, even a lot of people under 30, AOL was their  first real interaction with technology in a positive way.<\/p>\n<p>Goldman: You\u2019ve decided to turn it into a content company. But a year  after spending $340 million to acquire the blog TechCrunch and The  Huffington Post, traffic has barely budged.<\/p>\n<p>Armstrong: Traffic  actually is going way up on the properties where we\u2019re investing for the  future and pushing content. Huffington Post is up 46 percent. Numbers  have been going down on some of the historical stuff: AIM went down,  MapQuest went down and dial-up subscribers go down every year. <strong>So flat  is up for us. <\/strong><\/p>\n<\/blockquote>\n<p>How can you counter that? Flat is the new up, Tim?<\/p>\n<p>The brutal reality is that people\u2019s aggregated media experience is rapidly shifting, and the rate of drift appears to be increasing. For example, TV sports grew 21% between \u201807 to \u201811, 15% more than TV as a whole. \u2018Going to the movies\u2019 is starting to look like a future vaudeville, with \u201811 US tickets falling to 1.29B, from the \u201802 peak of 1.5B.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.tumblr.com\/photo\/1280\/stoweboydpix\/18317411848\/1\/tumblr_m00c4nFTEi1qjn6dk\" width=\"500\" \/><\/p>\n<p>People are spending their time looking at other things than AOL\u2019s Patch. Oh, and Techcrunch US numbers have dropped like a rock, too, down ~40% in the past year. Huffington Post is booming, so I guess Goldman\u2019s gibe \u2014 citing Paul Carr\u2019s belief that Ariana HuffPo will be running AOL soon \u2014 might actually have merit.<\/p>\n<\/blockquote>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>AOL\u2019s Tim Armstrong Knows How to Play Nice With Others &#8211; Andrew Goldman via NYTimes.com stoweboyd: stoweboyd: Goldman: AOL is a brand with a lot of baggage. It makes people remember that dial-up-modem sound and those free CDs. Armstrong: One of AOL\u2019s biggest assets is its brand. For people over 30 and, due to AOL [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"link","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[],"tags":[1539],"class_list":["post-37339","post","type-post","status-publish","format-link","hentry","tag-emergent-digital-practices","post_format-post-format-link"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p6PWot-9If","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/37339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/comments?post=37339"}],"version-history":[{"count":0,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/37339\/revisions"}],"wp:attachment":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/media?parent=37339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/categories?post=37339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/tags?post=37339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}