{"id":36900,"date":"2012-06-03T04:16:23","date_gmt":"2012-06-03T04:16:23","guid":{"rendered":"http:\/\/rafaelfajardo.com\/portfolio\/its-not-quite-the-barbarians-at-the-gate-but-the\/"},"modified":"2012-06-03T04:16:23","modified_gmt":"2012-06-03T04:16:23","slug":"its-not-quite-the-barbarians-at-the-gate-but-the","status":"publish","type":"post","link":"https:\/\/rafaelfajardo.com\/portfolio\/its-not-quite-the-barbarians-at-the-gate-but-the\/","title":{"rendered":""},"content":{"rendered":"<blockquote><p>It\u2019s not quite the barbarians at the gate, but the stuccoed Knightsbridge headquarters of the Institute of Practitioners in Advertising this week opened its doors to a man whose thinking is largely inimical to the industry\u2019s day-to-day prejudices and practices.<\/p>\n<p>The intellectual interloper was no creative renegade, indeed had no particular axe to grind on the business of advertising, how companies go about it, or even why.<\/p>\n<p>Professor Daniel Kahneman won the Nobel Prize in Economics in 2002 for his work debunking the myth of rational decision-making that underpins so much of the \u201cdismal science\u201d and, indeed, broader government policy. Ten years later, his thoughts are finally lapping at advertisers\u2019 shores.<\/p><\/blockquote>\n<div class='attribution'>\n<p>That\u2019s absurd. <\/p>\n<p>Kahneman arrived unwelcome to <em>economists<\/em> who still believe in<em> rational markets<\/em>. But those who work in the communications industries (e.g., advertising) have been using Kahneman\u2019s ideas since long before Kahneman articulated them.<\/p>\n<p><a href=\"http:\/\/www.telegraph.co.uk\/finance\/businessclub\/management-advice\/9307587\/Think-Tank-Target-consumers-unconscious-and-reap-the-rewards.html\">Think Tank: Target consumers\u2019 \u2018unconscious\u2019 and reap the rewards &#8211; Telegraph<\/a><\/p>\n<p> (via <a href=\"http:\/\/slavin.tumblr.com\/\" class=\"tumblr_blog\">slavin<\/a>)<\/div>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s not quite the barbarians at the gate, but the stuccoed Knightsbridge headquarters of the Institute of Practitioners in Advertising this week opened its doors to a man whose thinking is largely inimical to the industry\u2019s day-to-day prejudices and practices. The intellectual interloper was no creative renegade, indeed had no particular axe to grind on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"quote","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[],"tags":[1539],"class_list":["post-36900","post","type-post","status-publish","format-quote","hentry","tag-emergent-digital-practices","post_format-post-format-quote"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p6PWot-9Ba","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/36900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/comments?post=36900"}],"version-history":[{"count":0,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/36900\/revisions"}],"wp:attachment":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/media?parent=36900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/categories?post=36900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/tags?post=36900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}