{"id":33906,"date":"2013-11-07T15:01:22","date_gmt":"2013-11-07T15:01:22","guid":{"rendered":"http:\/\/rafaelfajardo.com\/portfolio\/disrupteneurs-emergentfutures-the-13-most\/"},"modified":"2018-12-06T13:19:38","modified_gmt":"2018-12-06T20:19:38","slug":"disrupteneurs-emergentfutures-the-13-most","status":"publish","type":"post","link":"https:\/\/rafaelfajardo.com\/portfolio\/disrupteneurs-emergentfutures-the-13-most\/","title":{"rendered":""},"content":{"rendered":"<div id='gallery-1' class='gallery galleryid-33906 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/rafaelfajardo.com\/portfolio\/disrupteneurs-emergentfutures-the-13-most\/attachment\/33907\/'><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/rafaelfajardo.com\/portfolio\/wp-content\/uploads\/tumblr_mvt8fxteUw1qz5ttno1_640-100x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><a class=\"tumblr_blog\" href=\"http:\/\/disrupteneurs.tumblr.com\/post\/66203418721\/emergentfutures-the-13-most-insidious-pervasive\">disrupteneurs<\/a>:<\/p>\n<blockquote>\n<p><a class=\"tumblr_blog\" href=\"http:\/\/emergentfutures.tumblr.com\/post\/66189438000\/the-13-most-insidious-pervasive-lies-of-the\">emergentfutures<\/a>:<\/p>\n<blockquote>\n<h1 class=\"article-title\"><strong>The 13 Most Insidious, Pervasive Lies of the Modern Music Industry\u2026<\/strong><\/h1>\n<blockquote>\n<h3>Lie #1: Great music will naturally find its audience.<\/h3>\n<\/blockquote>\n<p><strong>The Lie<\/strong>: The greatest music and artists will eventually connect with their audiences, naturally, thanks to a perfectly-lubricated, social, and borderless internet.<\/p>\n<p><em>\u201cOur kids are going to watch exactly what they want to watch, not necessarily what\u2019s marketed to them,\u201d then Topspin CEO Ian Rogers said\u00a0<a href=\"http:\/\/www.antiquiet.com\/interviews\/2010\/03\/ian-rogers-interview\/\">as recently as 2010<\/a>, while constantly underscoring that \u201cquality is hyperefficient.\u201d<\/em><\/p>\n<p><strong>The Truth<\/strong>: Just like the analog old days, most great music gets left behind and wallows in obscurity if not substantially backed or otherwise supported financially. \u00a0In fact, the biggest songs on the planet are often those blasted the loudest on the biggest platforms \u2013 and oftentimes, the most money from major labels (ie, Katy Perry, Pitbull, Flo Rida, etc.)<\/p>\n<blockquote>\n<h3>Lie #2: Artists will thrive off of \u2018Long Tail,\u2019 niche content.<\/h3>\n<\/blockquote>\n<p><strong>The Lie<\/strong>: The music landscape would be increasingly dominated by smaller and smaller artists, with smaller (but stronger) audiences. \u00a0And, they can make more money through direct fan relationships.<\/p>\n<p><em>\u201cForget squeezing millions from a few megahits at the top of the charts,\u201d Chris Anderson famously wrote in his \u2018groundbreaking\u2019\u00a0<a href=\"http:\/\/www.wired.com\/wired\/archive\/12.10\/tail.html\">Wired article<\/a>\u00a0that started a misguided revolution. \u00a0\u201dThe future of entertainment is in the millions of niche markets at the shallow end of the bitstream.\u201d<\/em><\/p>\n<p><strong>The Truth<\/strong>: Instead of unleashing a torrent of successful niches, the internet has actually made blockbusters bigger than before. \u00a0All while starving artists down the tail.<\/p>\n<p><em>\u201cSo, while the tail is very interesting, the vast majority of revenue remains in the head,\u201d Google CEO Eric Schmidt\u00a0<a href=\"http:\/\/www.digitalmusicnews.com\/permalink\/2013\/20130722longtail\">brutally revised<\/a>\u00a0just a few years later. \u00a0\u201dAnd this is a lesson that businesses have to learn. \u00a0While you can have a Long Tail strategy, you better have a head, because that\u2019s where all the revenue is.\u201d<\/em><\/p>\n<p>Full Story: <a href=\"http:\/\/www.digitalmusicnews.com\/permalink\/2013\/09\/25\/lies\">Digital Music News<\/a><\/p>\n<\/blockquote>\n<p>Reading this great post and looking at the cover of the economist<\/p>\n<p><a href=\"http:\/\/www.economist.com\/news\/leaders\/21587785-gated-globe\"><\/a><a href=\"http:\/\/www.economist.com\/news\/leaders\/21587785-gated-globe\">http:\/\/www.economist.com\/news\/leaders\/21587785-gated-globe<\/a><\/p>\n<p>Makes me wonder\u2026. Think Bands are next?<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>disrupteneurs: emergentfutures: The 13 Most Insidious, Pervasive Lies of the Modern Music Industry\u2026 Lie #1: Great music will naturally find its audience. The Lie: The greatest music and artists will eventually connect with their audiences, naturally, thanks to a perfectly-lubricated, social, and borderless internet. \u201cOur kids are going to watch exactly what they want to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[],"tags":[1539],"class_list":["post-33906","post","type-post","status-publish","format-gallery","hentry","tag-emergent-digital-practices","post_format-post-format-gallery"],"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p6PWot-8OS","jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/33906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/comments?post=33906"}],"version-history":[{"count":1,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/33906\/revisions"}],"predecessor-version":[{"id":33908,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/33906\/revisions\/33908"}],"wp:attachment":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/media?parent=33906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/categories?post=33906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/tags?post=33906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}