{"id":33459,"date":"2013-12-23T17:18:37","date_gmt":"2013-12-23T17:18:37","guid":{"rendered":"http:\/\/rafaelfajardo.com\/portfolio\/for-the-agency-and-for-volkswagen-producing-a\/"},"modified":"2013-12-23T17:18:37","modified_gmt":"2013-12-23T17:18:37","slug":"for-the-agency-and-for-volkswagen-producing-a","status":"publish","type":"post","link":"https:\/\/rafaelfajardo.com\/portfolio\/for-the-agency-and-for-volkswagen-producing-a\/","title":{"rendered":""},"content":{"rendered":"<blockquote>\n<p>For the agency and for Volkswagen, producing a video of the app without releasing an app was a quick win. Both parties are now able to present the project as a big success because they managed to get a lot of views on YouTube, loads of clicks on the website etc. Also, Volkswagen has now \u2018claimed\u2019 this topic, and any other car manufacturer will have to be careful if they touch it.<\/p>\n<p>Will Volkswagen actually release this app and actually give it into the hands of the consumer? We can\u2019t say for sure, but whether this particular app flies or not isn\u2019t important for the brand or the agency, because both earn their money with completely different services. The only party in this all that has a real interest in making this app fly is the startup because its whole life depends on it.<\/p>\n<\/blockquote>\n<div class='attribution'>\n<p><a href=\"http:\/\/thenextweb.com\/insider\/2013\/12\/20\/big-brands-work-startups-learned-volkswagen\/\">When big brands work with startups: What I learned from Volkswagen<\/a> (via <a class=\"tumblr_blog\" href=\"http:\/\/tumblr.iamdanw.com\/\">iamdanw<\/a>)<\/p>\n<p>Volkswagen and it\u2019s agency stole from\u00a0<a href=\"http:\/\/rjdj.me\/\">RJDJ<\/a>.<\/p>\n<p> (via <a href=\"http:\/\/finalbossform.com\/\" class=\"tumblr_blog\">kenyatta<\/a>)<\/div>\n","protected":false},"excerpt":{"rendered":"<p>For the agency and for Volkswagen, producing a video of the app without releasing an app was a quick win. Both parties are now able to present the project as a big success because they managed to get a lot of views on YouTube, loads of clicks on the website etc. Also, Volkswagen has now [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"quote","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[],"tags":[1539],"class_list":["post-33459","post","type-post","status-publish","format-quote","hentry","tag-emergent-digital-practices","post_format-post-format-quote"],"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p6PWot-8HF","jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/33459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/comments?post=33459"}],"version-history":[{"count":0,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/33459\/revisions"}],"wp:attachment":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/media?parent=33459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/categories?post=33459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/tags?post=33459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}