{"id":30444,"date":"2012-02-17T04:49:00","date_gmt":"2012-02-17T04:49:00","guid":{"rendered":"http:\/\/rafaelfajardo.com\/portfolio\/in-the-rush-to-gamify-enterprise-websites-a\/"},"modified":"2012-02-17T04:49:00","modified_gmt":"2012-02-17T04:49:00","slug":"in-the-rush-to-gamify-enterprise-websites-a","status":"publish","type":"post","link":"https:\/\/rafaelfajardo.com\/portfolio\/in-the-rush-to-gamify-enterprise-websites-a\/","title":{"rendered":""},"content":{"rendered":"<blockquote><p>In the rush to gamify enterprise websites, a number of SaaS companies have sprung up almost overnight, including BadgeFarm, Bunchball, and the self-proclaimed leader in gamification, Badgeville. Their business model is to enhance enterprise websites with \u201csocial loyalty\u201d platforms that turn content, commerce, and community branding into a self-directed experience that exploits the psychology of gaming to keep users coming back for hours at a time. These are the same characteristics that get users to spend hours on end in massive multi-player online games like \u201cWorld of Warcraft.\u201d<\/p><\/blockquote>\n<div class='attribution'>\n<p>For the record, the way this is discussed is exactly the mistake, precisely the error. You rarely see it spelled out in such specific language, but there it is.<\/p>\n<p><a href=\"http:\/\/www.smartertechnology.com\/c\/a\/Social-Business\/Gamification-Boosting-Enterprise-Websites\/?kc=STNL02142012STR1\">Gamification Boosting Enterprise Websites &#8211; Social Business<\/a><\/p>\n<p> (via <a href=\"http:\/\/slavin.tumblr.com\/\" class=\"tumblr_blog\">slavin<\/a>)<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In the rush to gamify enterprise websites, a number of SaaS companies have sprung up almost overnight, including BadgeFarm, Bunchball, and the self-proclaimed leader in gamification, Badgeville. Their business model is to enhance enterprise websites with \u201csocial loyalty\u201d platforms that turn content, commerce, and community branding into a self-directed experience that exploits the psychology of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"quote","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[],"tags":[1538],"class_list":["post-30444","post","type-post","status-publish","format-quote","hentry","tag-humane-games","post_format-post-format-quote"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p6PWot-7V2","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/30444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/comments?post=30444"}],"version-history":[{"count":0,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/30444\/revisions"}],"wp:attachment":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/media?parent=30444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/categories?post=30444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/tags?post=30444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}