{"id":29102,"date":"2013-04-17T23:08:06","date_gmt":"2013-04-17T23:08:06","guid":{"rendered":"http:\/\/rafaelfajardo.com\/portfolio\/but-the-most-interesting-thing-about-supercell-is\/"},"modified":"2018-12-06T09:46:50","modified_gmt":"2018-12-06T16:46:50","slug":"but-the-most-interesting-thing-about-supercell-is","status":"publish","type":"post","link":"https:\/\/rafaelfajardo.com\/portfolio\/but-the-most-interesting-thing-about-supercell-is\/","title":{"rendered":""},"content":{"rendered":"<div id='gallery-1' class='gallery galleryid-29102 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/rafaelfajardo.com\/portfolio\/but-the-most-interesting-thing-about-supercell-is\/attachment\/29103\/'><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/rafaelfajardo.com\/portfolio\/wp-content\/uploads\/tumblr_mlf9liYJUP1qescwho1_640-100x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>But the most interesting thing about Supercell is not how much money it makes, but <em>how <\/em>it makes its money<em>.<\/em> Supercell\u2019s games are free-to-play, a business model that is fast becoming <a href=\"http:\/\/www.salon.com\/2013\/04\/02\/living_in_a_pay_to_win_world\/\">de rigueur in the mobile market.<\/a><\/p>\n<blockquote>\n<p>Players pay the game back with money, time or both. In \u201cHay Day,\u201d you can spend to speed up production of eggs and milk, or upgrade silos and barns. In \u201cClash of Clans,\u201d players can buy gems to speed the production of troops and convert them into gold or elixir to upgrade buildings, walls and troops.<\/p>\n<\/blockquote>\n<p>We could debate whether speeding up the production of key resources qualifies as \u201cpay-to-win\u201d \u2014 a monetization strategy that not so long ago was utterly verboten in Western gaming \u2014 but what\u2019s fascinating to me, is how today\u2019s hit gaming companies have figured out how to monetize <em>impatience.<\/em> Gamers used to scour the Web for \u201ccheats\u201d that would give them extra gold or super-powerful weapons that would otherwise require hours of game play to possess. Supercell encourages you to just go ahead and <em>buy<\/em> the cheats.<\/p>\n<p>(via <a href=\"http:\/\/www.salon.com\/2013\/04\/17\/this_is_how_you_win_the_internet_economy\/\">This is how you win the Internet economy &#8211; Salon.com<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>But the most interesting thing about Supercell is not how much money it makes, but how it makes its money. Supercell\u2019s games are free-to-play, a business model that is fast becoming de rigueur in the mobile market. Players pay the game back with money, time or both. In \u201cHay Day,\u201d you can spend to speed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[],"tags":[448,193,1538,1043],"class_list":["post-29102","post","type-post","status-publish","format-gallery","hentry","tag-economy","tag-game","tag-humane-games","tag-psychology","post_format-post-format-gallery"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p6PWot-7zo","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/29102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/comments?post=29102"}],"version-history":[{"count":1,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/29102\/revisions"}],"predecessor-version":[{"id":29104,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/29102\/revisions\/29104"}],"wp:attachment":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/media?parent=29102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/categories?post=29102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/tags?post=29102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}