{"id":26569,"date":"2010-04-05T14:00:32","date_gmt":"2010-04-05T14:00:32","guid":{"rendered":"http:\/\/rafaelfajardo.com\/portfolio\/in-any-case-apples-choice-of-who-to-give-loaner\/"},"modified":"2024-09-26T11:07:01","modified_gmt":"2024-09-26T17:07:01","slug":"in-any-case-apples-choice-of-who-to-give-loaner","status":"publish","type":"post","link":"https:\/\/rafaelfajardo.com\/portfolio\/in-any-case-apples-choice-of-who-to-give-loaner\/","title":{"rendered":"Apple iPad marketing ploy"},"content":{"rendered":"<blockquote><p>In any case, Apple&rsquo;s choice of who to give loaner iPads seems not to be influenced by what we&rsquo;ve written in the past. It&rsquo;s a pitch, to audiences it hasn&rsquo;t yet won. It loaned early units to newspapers and mags not to entice their publishers into the App Store fold&ndash;they need no further convincing at this point&ndash;but because it wants their unconvinced audiences to buy iPad. A similar plan holds true here: vast and diverse as it is, the readership here includes an awful lot of tech-savvy culture hounds who don&rsquo;t follow the gadget scene too closely and are suspicious of Apple&rsquo;s policies, but who remain susceptible to the lure of new technology.<\/p><\/blockquote>\n<div class='attribution'><a href=\"http:\/\/www.boingboing.net\/2010\/04\/05\/you-may-not-be-inter.html\">You may not be interested in iPad, but iPad is interested in you.  &#8211; Boing Boing<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In any case, Apple&rsquo;s choice of who to give loaner iPads seems not to be influenced by what we&rsquo;ve written in the past. It&rsquo;s a pitch, to audiences it hasn&rsquo;t yet won. It loaned early units to newspapers and mags not to entice their publishers into the App Store fold&ndash;they need no further convincing at [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"quote","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2082,10],"tags":[1441,187,961,1286,334],"class_list":["post-26569","post","type-post","status-publish","format-quote","hentry","category-tumblr-archive","category-words","tag-apple-inc","tag-critique","tag-ipad","tag-marketing","tag-strategy","post_format-post-format-quote"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p6PWot-6Ux","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/26569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/comments?post=26569"}],"version-history":[{"count":1,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/26569\/revisions"}],"predecessor-version":[{"id":56648,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/26569\/revisions\/56648"}],"wp:attachment":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/media?parent=26569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/categories?post=26569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/tags?post=26569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}