{"id":26552,"date":"2010-04-11T14:23:42","date_gmt":"2010-04-11T14:23:42","guid":{"rendered":"http:\/\/rafaelfajardo.com\/portfolio\/when-you-look-at-the-braun-products-by-dieter\/"},"modified":"2024-09-26T11:14:27","modified_gmt":"2024-09-26T17:14:27","slug":"when-you-look-at-the-braun-products-by-dieter","status":"publish","type":"post","link":"https:\/\/rafaelfajardo.com\/portfolio\/when-you-look-at-the-braun-products-by-dieter\/","title":{"rendered":"Tracing Dieter Rams influence on the work of Jonathan Ive for Apple"},"content":{"rendered":"<blockquote><p>When you look at the Braun products by Dieter Rams\u2014many of them at New York&rsquo;s MoMA\u2014and compare them to Ive&rsquo;s work at Apple, you can clearly see the similarities in their philosophies way beyond the sparse use of color, the selection of materials and how the products are shaped around the function with no artificial design, keeping the design &ldquo;honest.&rdquo; This passion for &ldquo;simplicity&rdquo; and &ldquo;honest design&rdquo; that is always declared by Ive whenever he&rsquo;s interviewed or appears in a promo video, is at the core of Dieter Rams&rsquo; 10 principles for good design: \u2022 Good design is innovative. \u2022 Good design makes a product useful. \u2022 Good design is aesthetic. \u2022 Good design helps us to understand a product. \u2022 Good design is unobtrusive. \u2022 Good design is honest. \u2022 Good design is durable. \u2022 Good design is consequent to the last detail. \u2022 Good design is concerned with the environment. \u2022 Good design is as little design as possible. Ive&rsquo;s inspiration on Rams&rsquo; design principles goes beyond the philosophy and gets straight into a direct homage to real products created decades ago. Amazing pieces of industrial design that still today remain fresh, true classics that have survived the test of time.<\/p><\/blockquote>\n<div class='attribution'><a href=\"http:\/\/gizmodo.com\/343641\/1960s-braun-products-hold-the-secrets-to-apples-future\">1960s Braun Products Hold the Secrets to Apple&rsquo;s Future &#8211; Apple &#8211; Gizmodo<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>When you look at the Braun products by Dieter Rams\u2014many of them at New York&rsquo;s MoMA\u2014and compare them to Ive&rsquo;s work at Apple, you can clearly see the similarities in their philosophies way beyond the sparse use of color, the selection of materials and how the products are shaped around the function with no artificial [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"quote","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2082,10],"tags":[258,1441,1440,42,1438,1439,1443,1442],"class_list":["post-26552","post","type-post","status-publish","format-quote","hentry","category-tumblr-archive","category-words","tag-aesthetics","tag-apple-inc","tag-braun","tag-design","tag-dieter-rams","tag-jonathan-ive","tag-principles","tag-simplicity","post_format-post-format-quote"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p6PWot-6Ug","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/26552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/comments?post=26552"}],"version-history":[{"count":1,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/26552\/revisions"}],"predecessor-version":[{"id":56662,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/26552\/revisions\/56662"}],"wp:attachment":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/media?parent=26552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/categories?post=26552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/tags?post=26552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}