{"id":26354,"date":"2010-09-11T15:39:00","date_gmt":"2010-09-11T15:39:00","guid":{"rendered":"http:\/\/rafaelfajardo.com\/portfolio\/bckground-three-firms-control-89-of-us-soft\/"},"modified":"2018-12-05T22:55:50","modified_gmt":"2018-12-06T05:55:50","slug":"bckground-three-firms-control-89-of-us-soft","status":"publish","type":"post","link":"https:\/\/rafaelfajardo.com\/portfolio\/bckground-three-firms-control-89-of-us-soft\/","title":{"rendered":""},"content":{"rendered":"<div id='gallery-1' class='gallery galleryid-26354 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/rafaelfajardo.com\/portfolio\/bckground-three-firms-control-89-of-us-soft\/attachment\/26355\/'><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/rafaelfajardo.com\/portfolio\/wp-content\/uploads\/tumblr_l8la6jY5gS1qbup7mo1_1280-100x100.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>Bckground<\/p>\n<p>Three firms control 89% of US soft drink sales [1]. This dominance is obscured from us by the appearance of numerous choices on retailer shelves. Steve Hannaford refers to this as &ldquo;pseudovariety,&rdquo; or the illusion of diversity, concealing a lack of real choice [2]. To visualize the extent of pseudovariety in this industry we developed a cluster diagram to represent the number of soft drink brands and varieties found in the refrigerator cases of 94 Michigan retailers, along with their ownership and\/or licensing connections.<\/p>\n<p><a href=\"https:\/\/www.msu.edu\/~howardp\/softdrinks.html\">Philip H. Howard | Soft Drink Industry Structure<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bckground Three firms control 89% of US soft drink sales [1]. This dominance is obscured from us by the appearance of numerous choices on retailer shelves. Steve Hannaford refers to this as &ldquo;pseudovariety,&rdquo; or the illusion of diversity, concealing a lack of real choice [2]. To visualize the extent of pseudovariety in this industry we [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10],"tags":[868,991,591,987,1195,342],"class_list":["post-26354","post","type-post","status-publish","format-gallery","hentry","category-words","tag-industry","tag-phil-howard","tag-pop","tag-soda","tag-soft-drink","tag-visualization","post_format-post-format-gallery"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p6PWot-6R4","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/26354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/comments?post=26354"}],"version-history":[{"count":1,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/26354\/revisions"}],"predecessor-version":[{"id":26356,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/26354\/revisions\/26356"}],"wp:attachment":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/media?parent=26354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/categories?post=26354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/tags?post=26354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}