{"id":25707,"date":"2011-01-24T00:29:02","date_gmt":"2011-01-24T00:29:02","guid":{"rendered":"http:\/\/rafaelfajardo.com\/portfolio\/the-result-is-that-many-of-us-find-ourselves-in-a\/"},"modified":"2011-01-24T00:29:02","modified_gmt":"2011-01-24T00:29:02","slug":"the-result-is-that-many-of-us-find-ourselves-in-a","status":"publish","type":"post","link":"https:\/\/rafaelfajardo.com\/portfolio\/the-result-is-that-many-of-us-find-ourselves-in-a\/","title":{"rendered":""},"content":{"rendered":"<blockquote><p>The result is that many of us find ourselves in a catch 22 position. The best way to prove our capabilities is by creating great work for clients. But how do you convince the client (who has you pigeon-holed in some or other discipline box) to give you the opportunity to do great work? Faced with this conundrum, a handful of farsighted agencies are getting on and building stuff, creating self-initiated projects demonstrating their capability to the world.<\/p><\/blockquote>\n<div class='attribution'><a href=\"http:\/\/ideamagpie.tumblr.com\/post\/2764638643\/the-art-of-agency-self-promotion\">The art of agency self-promotion<\/a>\u00a0&#8211;\u00a0probably the most important \u201cmarketing trend\u201d for 2011. (via <a href=\"http:\/\/journal.benbashford.com\/\" class=\"tumblr_blog\">bashford<\/a>)<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The result is that many of us find ourselves in a catch 22 position. The best way to prove our capabilities is by creating great work for clients. But how do you convince the client (who has you pigeon-holed in some or other discipline box) to give you the opportunity to do great work? Faced [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"quote","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[10],"tags":[],"class_list":["post-25707","post","type-post","status-publish","format-quote","hentry","category-words","post_format-post-format-quote"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p6PWot-6GD","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/25707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/comments?post=25707"}],"version-history":[{"count":0,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/25707\/revisions"}],"wp:attachment":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/media?parent=25707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/categories?post=25707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/tags?post=25707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}