{"id":25326,"date":"2011-04-27T12:00:05","date_gmt":"2011-04-27T12:00:05","guid":{"rendered":"http:\/\/rafaelfajardo.com\/portfolio\/bmdesign-found-this-little-doozy-while-going-2\/"},"modified":"2018-12-05T22:32:21","modified_gmt":"2018-12-06T05:32:21","slug":"bmdesign-found-this-little-doozy-while-going-2","status":"publish","type":"post","link":"https:\/\/rafaelfajardo.com\/portfolio\/bmdesign-found-this-little-doozy-while-going-2\/","title":{"rendered":""},"content":{"rendered":"<div id='gallery-1' class='gallery galleryid-25326 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/rafaelfajardo.com\/portfolio\/bmdesign-found-this-little-doozy-while-going-2\/attachment\/25328\/'><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/rafaelfajardo.com\/portfolio\/wp-content\/uploads\/tumblr_liycxy2sQ81qzokqbo1_1280-1-100x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><a href=\"http:\/\/bmdesign.tumblr.com\/post\/4249482848\" class=\"tumblr_blog\">bmdesign<\/a>:<\/p>\n<blockquote>\n<p>Found this little\u00a0doozy\u00a0while going through some old presentations from the pre-BMD Love Blog days: Bob Levinson\u2019s infamous <a href=\"http:\/\/billbernbach.files.wordpress.com\/2007\/05\/doordie.jpg\">Do This Or Die<\/a> ad. Direct, honest, smart, no bullshit. The text from the ad has been copied below.<\/p>\n<p><em>Is this ad some kind of trick?<\/em><\/p>\n<p><em>No. But it could have been. And at exactly that point rests a do or die decision for American business. We in advertising, together with our clients, have all the power and skill to trick people. Or so we think. But we\u2019re wrong. We can\u2019t fool any of the people any of the time. There is indeed a twelve-year-old mentality in this country; every six-year-old has one. We are a nation of smart people. And most smart people ignore most advertising because most advertising ignores smart people. Instead we talk to each other. We debate endlessly about the medium and the message. Nonsense. In advertising, the message itself is the message. A blank page and a blank television screen are one and the same. And above all, the messages we put on those pages and on those television screens must be the truth. For if we play tricks with the truth, we die.<\/em><\/p>\n<p><em>Now. The other side of the coin. Telling the truth about a product demands a product that\u2019s worth telling the truth about. Sadly, so many products aren\u2019t. So many products don\u2019t do anything better. Or anything different. So many don\u2019t work quite right. Or don\u2019t last. Or simply don\u2019t matter. If we also play this trick, we also die. Because advertising only helps a bad product fail faster. No donkey chases the carrot forever. He catches on. And quits. That\u2019s the lesson to remember. Unless we do, we die. Unless we change, the tidal wave of consumer indifference will wallop into the mountain of advertising and manufacturing drivel. That day we die. We\u2019ll die in our marketplace. On our shelves. In our gleaming packages of empty promises. Not with a bang. Not with a whimper. But by our own skilled hands.<\/em><\/p>\n<p><em>DOYLE DANE BERNBACH INC.<\/em><\/p>\n<p>Related: <a href=\"http:\/\/www.cbc.ca\/ageofpersuasion\/episode\/2008\/11\/19\/do-this-or-die-1\/\">Do This Or Die on CBC\u2019s <em>The Age of Persuasion<\/em><\/a><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>bmdesign: Found this little\u00a0doozy\u00a0while going through some old presentations from the pre-BMD Love Blog days: Bob Levinson\u2019s infamous Do This Or Die ad. Direct, honest, smart, no bullshit. The text from the ad has been copied below. Is this ad some kind of trick? No. But it could have been. And at exactly that point [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[10],"tags":[],"class_list":["post-25326","post","type-post","status-publish","format-gallery","hentry","category-words","post_format-post-format-gallery"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p6PWot-6Au","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/25326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/comments?post=25326"}],"version-history":[{"count":1,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/25326\/revisions"}],"predecessor-version":[{"id":25329,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/25326\/revisions\/25329"}],"wp:attachment":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/media?parent=25326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/categories?post=25326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/tags?post=25326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}