{"id":24798,"date":"2011-09-22T15:19:54","date_gmt":"2011-09-22T15:19:54","guid":{"rendered":"http:\/\/rafaelfajardo.com\/portfolio\/table-of-contents-acknowledgments-foreword-by\/"},"modified":"2018-12-05T22:22:16","modified_gmt":"2018-12-06T05:22:16","slug":"table-of-contents-acknowledgments-foreword-by","status":"publish","type":"post","link":"https:\/\/rafaelfajardo.com\/portfolio\/table-of-contents-acknowledgments-foreword-by\/","title":{"rendered":""},"content":{"rendered":"<div id='gallery-1' class='gallery galleryid-24798 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/rafaelfajardo.com\/portfolio\/table-of-contents-acknowledgments-foreword-by\/attachment\/24799\/'><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/rafaelfajardo.com\/portfolio\/wp-content\/uploads\/tumblr_lrxjx73OiE1qbup7mo1_1280-100x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>Table of Contents <br \/>\nAcknowledgments<br \/>\nForeword by William Zimmer<br \/>\nIntroduction<br \/>\nBOOK ONE: THE ARTIST\u2019S ROADMAP TO SUCCESS: by Katharine T. Carter<br \/>\nSTAGE ONE: Local and State Career Development<br \/>\nChapter 1 Driver Education: Rules of the Road<br \/>\nCommunicating Your Ideas \u2022 How Much Work is Enough? \u2022 City, County, and Statewide Goals<br \/>\nChapter 2 Carpooling: Who Should You Know and How to Meet Them<br \/>\nArt-World Places and Faces \u2022 Art Councils \u2022 Directories \u2022 Researching Exhibition Venues on<br \/>\nthe Internet \u2022 Local Museum and Institutional Memberships \u2022 Commercial Galleries \u2022 Art<br \/>\nConsultants \u2022 Corporate Collections \u2022 Residential and Contract Interior Designers and<br \/>\nLandscape Architects \u2022 Media \u2022 College and University Art Department Heads and Faculty \u2022<br \/>\nCommunity Arts Supporters \u2022 Collectors \u2022 Telephone\/E-mail Scripting and Establishing Your<br \/>\nContact Plan \u2022 Key Phrases to Use with Galleries \u2022 Pricing Your Work: How to Figure It Out<br \/>\n\u2022 Presentation and Perception<br \/>\nChapter 3 Taking the Wheel: Getting Organized<br \/>\nCourting and Dealing with the Media \u2022 The Press Package \u2022 The Press Release \u2022<br \/>\nThe Case Against Slides \u2022 Business Cards and Stationery \u2022 Who Do You Think You Are? \u2022<br \/>\nChronological R\u00e9sum\u00e9 \u2022 The Biographical Summary \u2022 The Artist\u2019s Statement \u2022 Cover\/Pitch<br \/>\nLetters \u2022 Follow-up and Follow-Through \u2022 Promoting Yourself \u2022 Announcement Cards,<br \/>\nBrochures and Catalogues \u2022 Capturing the Viewer\u2019s Attention \u2022 Artists\u2019 Websites<br \/>\nChapter 4 Green Light: Exhibitions<br \/>\nAre You on the Right Road? \u2022 Evaluating Exhibition Opportunities \u2022 Career Advancement \u2022<br \/>\nAlternative Venues \u2022 After the Exhibition is Booked \u2022 Check All the Fine Print \u2022 Exhibition<br \/>\nFact Sheets \u2022 Exhibition Responsibilities \u2022 90 Days Prior to Exhibition \u2022 Sales \u2022 Promoting the<br \/>\nExhibition \u2022 30 Days Prior to Exhibition \u2022 Framing and Presentation \u2022 Shipping<br \/>\nChapter 5 Crossing State Lines: Poised for Stage Two<br \/>\nSTAGE TWO: Regional Career Development<br \/>\nChapter 6 Interstate Commerce: Regional Career Development<br \/>\nRegional Research \u2022 Implementing Your Plan \u2022 Strategies for Regional Success \u2022<br \/>\nCovering Costs \u2022 Stage Two Goals<br \/>\nChapter 7 Roadside Assistance: Getting the Help You Need<br \/>\nAdministrative Support \u2022 The Ten Most Important Skills of an Administrative Assistant \u2022<br \/>\nPromotional Materials at Stage Two \u2022 Advertising and Press Coverage<br \/>\nSTAGE THREE: National Career Development<br \/>\nChapter 8 Interstate Highway System: Going National<br \/>\nCoast to Coast \u2022 Strategies in the Commercial Sector \u2022 Strategies in the Nonprofit Sector \u2022<br \/>\nKnow What Your Goals Are \u2022 National Goals \u2022 Level II Museums Nationally \u2022 Expanding<br \/>\nYour Horizons \u2022 Nonprofits and Commercial Galleries \u2022 Choosing Competitive Exhibitions \u2022<br \/>\nEstablishing Your Bona Fides \u2022 Participating in Group Exhibitions Nationwide \u2022 What<br \/>\nAttributes Are Galleries Looking For? \u2022 The Ideal Artist Client \u2022 Demonstrating Sales Potential<br \/>\n\u2022 Maximizing Trips \u2022 Plan of Action \u2022 Relocating \u2022 Stage Three Goals<br \/>\nChapter 9 Conclusion: Reaching Your Destination<br \/>\nBOOK TWO: MAPPING IT OUT: Templates and Examples of the<br \/>\nElements of Press Kits and Presentation Packages<br \/>\nCover and Pitch Letters \u2022 Press Releases \u2022 Chronological R\u00e9sum\u00e9s \u2022 Biographical Summaries \u2022<br \/>\nArtist\u2019s Statements<br \/>\nBOOK THREE: HARE PEN CURVES: Essays by Associates<br \/>\nCommitment<br \/>\nA Life in Art: John Mendelsohn<br \/>\nFirst You Must: Dominique Nahas<br \/>\nDefining Success<br \/>\nBuilding a Profit Portfolio: D. Dominick Lombardi<br \/>\nSome Observations on Becoming Successful in Today\u2019s Art World: Jonathan Goodman<br \/>\nNavigating the Art World<br \/>\nThe \u201cE\u201d Word: Kathleen Cullen<br \/>\nGallery Roulette: Ann Landi<br \/>\nFive Ways to Lose a Gallery: Robert Curcio<br \/>\nThe Art Fair Phenomenon: Robert Curcio<br \/>\nPrint Matters: Deborah Ripley<br \/>\nCriticize This: William Zimmer<br \/>\nGetting Lucky, Getting Reviewed: Richard Vine<br \/>\nBeing Written About or a Catalogue Essay Is Not a Review, and Vice Versa: Peter Frank<br \/>\nForging Your Brand: Standing Out in the Art World: Steve Rockwell<br \/>\nEureka: The Creative Brain and Getting Artists to Talk About It: Robert Mahoney<br \/>\nTools<br \/>\nMaking a Statement: Mary Hrbacek<br \/>\nOpportunity Calls: Edward Leffingwell<br \/>\nAnatomy of an Online Campaign: Iyna Bort Caruso<br \/>\nDo You Need a Website?: Alison Slon<br \/>\nYour Presence on the Internet: Henry Auvil<br \/>\nLights, Camera, Action: Anne Leith<br \/>\nMaking It to Print: Bill Mutter<br \/>\nArt Attack: Karen S. Chambers<br \/>\nINFORMATION RESOURCES: Extensive Art World Resource Listing (via <a href=\"http:\/\/www.ktcassoc.com\/roadmap\/\">Katharine T. Carter &amp; Associates<\/a>)<br \/><b>Click through for endorsements and a link to the Introduction. I haven&rsquo;t read it yet, but am curious. The list price of USD 95 gives me pause. It had better be worth the investment. The last sections providing resource listings will be time sensitive.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Table of Contents Acknowledgments Foreword by William Zimmer Introduction BOOK ONE: THE ARTIST\u2019S ROADMAP TO SUCCESS: by Katharine T. Carter STAGE ONE: Local and State Career Development Chapter 1 Driver Education: Rules of the Road Communicating Your Ideas \u2022 How Much Work is Enough? \u2022 City, County, and Statewide Goals Chapter 2 Carpooling: Who Should [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[10],"tags":[],"class_list":["post-24798","post","type-post","status-publish","format-gallery","hentry","category-words","post_format-post-format-gallery"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p6PWot-6rY","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/24798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/comments?post=24798"}],"version-history":[{"count":1,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/24798\/revisions"}],"predecessor-version":[{"id":24800,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/24798\/revisions\/24800"}],"wp:attachment":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/media?parent=24798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/categories?post=24798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/tags?post=24798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}