{"id":24421,"date":"2012-01-11T14:55:06","date_gmt":"2012-01-11T14:55:06","guid":{"rendered":"http:\/\/rafaelfajardo.com\/portfolio\/i-just-finished-john-harwoods-book-the-interface\/"},"modified":"2018-12-05T22:14:09","modified_gmt":"2018-12-06T05:14:09","slug":"i-just-finished-john-harwoods-book-the-interface","status":"publish","type":"post","link":"https:\/\/rafaelfajardo.com\/portfolio\/i-just-finished-john-harwoods-book-the-interface\/","title":{"rendered":""},"content":{"rendered":"<div id='gallery-1' class='gallery galleryid-24421 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/rafaelfajardo.com\/portfolio\/i-just-finished-john-harwoods-book-the-interface\/attachment\/24422\/'><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/rafaelfajardo.com\/portfolio\/wp-content\/uploads\/tumblr_lxn2rux6Ym1qbup7mo1_500-100x100.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<blockquote>\n<p>I just finished John Harwood\u2019s book The Interface: IBM and the Transformation of Corporate Design, 1945-1976 (Minnesota, 2011). Harwood, who teaches at Oberlin College, does an excellent job of discussing IBM\u2019s design program in an expansive way. Instead of limiting his discussion about what constitutes design, he contends \u201cthat the outward appearance of objects is only of secondary importance when considering how these objects (and indeed systems of objects, processes, and concepts) came to be (224).\u201d This perspective allows Harwood to rethink the history of IBM in relation to the interface, or what he defines as the \u201chinge between the world of things and the world of numbers (9).\u201dHarwood\u2019s study certainly relates to other important books about design, such as Reinhold Martin\u2019s The Organizational Complex and Friedrich Kittler\u2019s Gramophone, Film, Typewriter, but he extends their arguments. Harwood raises critical questions about the ways in which designed systems affect lived experiences and perception. Moreover, he provides us with details about how designers from the Eameses to Eliot Noyes influenced IBM\u2019s corporate image through a carefully orchestrated design program. This new book will be of interest to those of us working in design studies, especially since it relates to bridging history, design practice, and notions about a designed future, all of which are themes that will be the focus of our new MA in Design Studies at Parsons.<\/p>\n<\/blockquote>\n<p>(via <a href=\"http:\/\/adht.parsons.edu\/designstudies\/2012\/01\/09\/the-interface-ibm-and-the-transformation-of-corporate-design-1945-1976\/\">The Interface: IBM and the Transformation of Corporate Design, 1945-1976 | Design Studies, Posted by David Brody<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I just finished John Harwood\u2019s book The Interface: IBM and the Transformation of Corporate Design, 1945-1976 (Minnesota, 2011). Harwood, who teaches at Oberlin College, does an excellent job of discussing IBM\u2019s design program in an expansive way. Instead of limiting his discussion about what constitutes design, he contends \u201cthat the outward appearance of objects is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10],"tags":[],"class_list":["post-24421","post","type-post","status-publish","format-gallery","hentry","category-words","post_format-post-format-gallery"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p6PWot-6lT","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/24421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/comments?post=24421"}],"version-history":[{"count":1,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/24421\/revisions"}],"predecessor-version":[{"id":24423,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/24421\/revisions\/24423"}],"wp:attachment":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/media?parent=24421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/categories?post=24421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/tags?post=24421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}