{"id":23460,"date":"2012-06-01T13:22:20","date_gmt":"2012-06-01T13:22:20","guid":{"rendered":"http:\/\/rafaelfajardo.com\/portfolio\/thus-the-medium-is-the-massage-an-inventory-of\/"},"modified":"2012-06-01T13:22:20","modified_gmt":"2012-06-01T13:22:20","slug":"thus-the-medium-is-the-massage-an-inventory-of","status":"publish","type":"post","link":"https:\/\/rafaelfajardo.com\/portfolio\/thus-the-medium-is-the-massage-an-inventory-of\/","title":{"rendered":""},"content":{"rendered":"<blockquote><p>Thus The Medium is the Massage: An Inventory of Effects was born, thanks to a unintentional error most McLuhan biographers sweep under the carpet. But, the legend goes, once McLuhan saw the typo, he exclaimed, \u201cLeave it alone! It\u2019s great and right on target!\u201d The title of the book was suddenly open to four possible interpretations \u2014 a play on \u201cMessage\u201d and \u201cMess Age,\u201d or \u201cMassage and \u201cMass Age.\u201d The book soon came to be referred to simply as Massage. But what is most curious \u2014 and least known \u2014 about it is that it was developed explicitly for young readers, relying on graphic materials to engage younger audiences with big-idea nonfiction.<\/p><\/blockquote>\n<div class='attribution'><a href=\"http:\/\/www.brainpickings.org\/index.php\/2012\/02\/10\/the-electric-information-age\/\">How McLuhan, Agel, and Fiore Created a New Visual Vernacular for the Information Age | Brain Pickings<\/a> (via <a href=\"http:\/\/notational.tumblr.com\/\" class=\"tumblr_blog\">notational<\/a>)<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Thus The Medium is the Massage: An Inventory of Effects was born, thanks to a unintentional error most McLuhan biographers sweep under the carpet. But, the legend goes, once McLuhan saw the typo, he exclaimed, \u201cLeave it alone! It\u2019s great and right on target!\u201d The title of the book was suddenly open to four possible [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"quote","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[10],"tags":[],"class_list":["post-23460","post","type-post","status-publish","format-quote","hentry","category-words","post_format-post-format-quote"],"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p6PWot-66o","jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/23460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/comments?post=23460"}],"version-history":[{"count":0,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/23460\/revisions"}],"wp:attachment":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/media?parent=23460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/categories?post=23460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/tags?post=23460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}