{"id":22673,"date":"2012-10-20T22:04:21","date_gmt":"2012-10-20T22:04:21","guid":{"rendered":"http:\/\/rafaelfajardo.com\/portfolio\/mikkipedia-theawl-rawkblog\/"},"modified":"2018-12-05T21:37:25","modified_gmt":"2018-12-06T04:37:25","slug":"mikkipedia-theawl-rawkblog","status":"publish","type":"post","link":"https:\/\/rafaelfajardo.com\/portfolio\/mikkipedia-theawl-rawkblog\/","title":{"rendered":""},"content":{"rendered":"

mikkipedia<\/a>:<\/p>\n

\n

theawl<\/a>:<\/p>\n

\n

rawkblog<\/a>:<\/p>\n

\n

uncoolmag<\/a>:<\/p>\n

\n

Dan and I want to do something different. Something removed from advertising and analytics data. A site that doesn\u2019t have to put its \u201cpremium\u201d content next to cat .gifs or post slideshows to boost page views. A site without three-sentence news posts. That something is UNCOOL, a website that will publish longform features, essays and criticism \u2014 and nothing more. We will not publish 3 times a day, or 10 \u2014 just once a week. Our hope is to be a regular source of the kind of great music story you see every once in a while in the New Yorker or even, yes, Pitchfork\u2019s new cover stories, that you\u2019ll come back and spend time with us with your Sunday coffee or during a weekday Twitter debate. We\u2019re inspired by modern sites like One Week \/\/ One Band<\/a> and The Classical<\/a>, places that are open-minded and enthusiastic without sacrificing intelligence.\u00a0We want to feature writing that\u2019s funny and creative and personal without being Thought Catalog<\/strike> indulgent.\u00a0<\/p>\n

We want to be reader-supported. We have the supply \u2014 writers and editors from Grantland, Rolling Stone, Pitchfork, the Atlantic, the Paris Review and many more; the authors behind multiple 33\u00a01\/3 books; the next generation of Tumblr bloggers \u2014 and we\u2019re going to ask you, in a Kickstarter coming in a few weeks, for the demand. I don\u2019t want to run a single advertisement on UNCOOL ever. No beer. No shoes. Not even music labels. We will not be starting a festival or promoting a CMJ showcase or anything that requires us take money from anyone other than you (and we won\u2019t be rude and ask you for cash to throw ourselves a party). That means we\u2019re free. No conflicts, no nothing. We can write about music that\u2019s hundreds of years old or an album that\u2019s coming out next week; go to the Taylor Swift concert or dig deep into Swedish death-metal. Our work will be limited only by our writers\u2019 curiosity and passion. We\u2019re going to build a beautiful website and work with the best artists and photographers to bring you an experience that\u2019s clear, simple and visually powerful.\u00a0<\/p>\n

We want to pay our writers what they\u2019re worth. Serious journalism isn\u2019t cheap \u2014 or at least we believe it shouldn\u2019t be. That means hundreds of dollars, sometimes thousands, for good, long work. We\u2019re not expecting to raise New Yorker money, but we\u2019re betting we can beat Prefix and a few other publications. We\u2019re not looking for donations: we\u2019re looking for (generous) subscribers. If we make more money than we anticipate, we\u2019ll run more work and you\u2019ll be building the foundation for a new kind of publication.<\/p>\n

This is the beginning. We\u2019ll be back in early November with our Kickstarter campaign \u2014 in the meantime, ask us questions<\/a>\u00a0here or at uncoolmag@gmail.com. Let\u2019s talk about music. \u00a0<\/p>\n

David Greenwald, co-founder, UNCOOL<\/p>\n<\/blockquote>\n

This is happening. Tell your friends.\u00a0<\/p>\n<\/blockquote>\n

Hooray. That\u2019s great. Loving the aggressive idealism. Also (did anyone ask me this? No? Oh well) pretty sure that this should be a product that is for sale, actually, such as \u201ca line of ebooks\u201d or a \u201csubscription iPad magazine\u201d or similar. I know how it is to get burned out on \u201canalytics\u201d and stuff at \u201cprofessional publications\u201d (ew, yes) but that doesn\u2019t mean awesomeness shouldn\u2019t make at least some business sense. (No? Am I being too unpunk again?) When did Kickstarter\u2014the act of taking randoms\u2019 money, as opposed to a shoe company\u2019s, with the added onus on creators of making prizes for all and sundry\u2014become the \u201cethical and pure\u201d way to (very temporarily) fund a publication? And then what happens when the money runs out? (Some publications can tell you all about that already.) Also I always get a little weirded out when I hear \u201clike in the New Yorker\u201d and \u201chundreds of dollars\u201d together. A New Yorker piece costs, all told, pretty much minimum tens of thousands, but can also be in the six figures, counting fact-checking hours, supervision, editing, art department, travel. All that being said, I still might donate! Because I Want To Believe, even if I don\u2019t always.<\/p>\n<\/blockquote>\n

Agree. <\/p>\n<\/blockquote>\n

(Source:<\/span> http:\/\/mikkipedia.tumblr.com\/<\/a>)<\/div>\n","protected":false},"excerpt":{"rendered":"

mikkipedia: theawl: rawkblog: uncoolmag: Dan and I want to do something different. Something removed from advertising and analytics data. A site that doesn\u2019t have to put its \u201cpremium\u201d content next to cat .gifs or post slideshows to boost page views. A site without three-sentence news posts. That something is UNCOOL, a website that will publish […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[10],"tags":[],"class_list":["post-22673","post","type-post","status-publish","format-video","hentry","category-words","post_format-post-format-video"],"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p6PWot-5TH","jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/22673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/comments?post=22673"}],"version-history":[{"count":1,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/22673\/revisions"}],"predecessor-version":[{"id":22674,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/22673\/revisions\/22674"}],"wp:attachment":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/media?parent=22673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/categories?post=22673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/tags?post=22673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}