{"id":19472,"date":"2013-11-18T01:34:52","date_gmt":"2013-11-18T01:34:52","guid":{"rendered":"http:\/\/rafaelfajardo.com\/portfolio\/when-women-do-it-its-marketing-when-men-do-it\/"},"modified":"2013-11-18T01:34:52","modified_gmt":"2013-11-18T01:34:52","slug":"when-women-do-it-its-marketing-when-men-do-it","status":"publish","type":"post","link":"https:\/\/rafaelfajardo.com\/portfolio\/when-women-do-it-its-marketing-when-men-do-it\/","title":{"rendered":""},"content":{"rendered":"<blockquote><p>When women do it, it\u2019s marketing. When men do it, it\u2019s growth hacking. The masculine re-branding of marketing work as a technical skill\u200a\u2014\u200a\u201chacking\u201d, the implication of a more analytical or mathematical focus\u200a\u2014\u200ais disingenuous, ahistorical. Marketing has always involved analytical and mathematical skills, and in technology, it has always required technical literacy and competency. Yet the emergence of the \u201cgrowth hacker\u201d is deeply indicative of a industry desperate to maintain gender inequalities even as women make significant inroads into some of its career paths.<\/p><\/blockquote>\n<div class='attribution'><a href=\"https:\/\/medium.com\/tech-culture-briefs\/3570e446ec3c\">The Gendering of Technology Work \u2014 Tech Culture Briefs \u2014 Medium<\/a> (via <a class=\"tumblr_blog\" href=\"http:\/\/tumblr.iamdanw.com\/\">iamdanw<\/a>)<\/div>\n","protected":false},"excerpt":{"rendered":"<p>When women do it, it\u2019s marketing. When men do it, it\u2019s growth hacking. The masculine re-branding of marketing work as a technical skill\u200a\u2014\u200a\u201chacking\u201d, the implication of a more analytical or mathematical focus\u200a\u2014\u200ais disingenuous, ahistorical. Marketing has always involved analytical and mathematical skills, and in technology, it has always required technical literacy and competency. Yet the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"quote","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[10],"tags":[],"class_list":["post-19472","post","type-post","status-publish","format-quote","hentry","category-words","post_format-post-format-quote"],"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p6PWot-544","jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/19472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/comments?post=19472"}],"version-history":[{"count":0,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/19472\/revisions"}],"wp:attachment":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/media?parent=19472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/categories?post=19472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/tags?post=19472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}