{"id":18618,"date":"2013-12-30T02:54:11","date_gmt":"2013-12-30T02:54:11","guid":{"rendered":"http:\/\/rafaelfajardo.com\/portfolio\/itswalky-another-side-effect-of-this-girls\/"},"modified":"2013-12-30T02:54:11","modified_gmt":"2013-12-30T02:54:11","slug":"itswalky-another-side-effect-of-this-girls","status":"publish","type":"post","link":"https:\/\/rafaelfajardo.com\/portfolio\/itswalky-another-side-effect-of-this-girls\/","title":{"rendered":""},"content":{"rendered":"

itswalky<\/a>:<\/p>\n

\n

Another Side Effect Of This “Girls Don’t Buy Cartoon Toys” Nonsense<\/a><\/p>\n

craziesunshine<\/a>:<\/p>\n

\n

gailsimone<\/a>:<\/p>\n

\n

Many of you have probably heard of Paul Dini\u2019s interview on Kevin Smith\u2019s Fatman On Batman podcast, where Dini comments that shows on Cartoon Network with large female followings were actually being canceled, because \u2018girls don\u2019t buy the toys.\u2019 So the network wants shows that appeal primarily to boys, at least in the superhero genre.<\/p>\n

This is incredibly ignorant on many levels. Girls don\u2019t buy genre stuff? Are these people THAT out of touch?\u00a0<\/p>\n

I have experienced some of this myself. A couple examples that spring to mind are:<\/p>\n

1) The Wonder Woman animated film did not make as much money as some other DC animated films at first. However, over time, it outgrossed many of the other DC films. Keep in mind, it was competing with animated films that had major live action movies going at the same time\u2026Batman, Superman, Green Lantern, etc. It outgrossed the Green Lantern animated films. But for inexplicable reasons, that is never mentioned\u2026all that is ever mentioned is that it didn\u2019t hit big right out of the gate. Neither did MOST of the animated films, but for some reason, only Wonder Woman is held accountable, despite making more money over time.<\/p>\n

2) I also experienced some of this in talks with Disney right before they purchased Marvel. They asked me to develop tv ideas for them, interestingly NOT because I was female, not for a female audience, they wanted a BOY audience, and they felt I could help deliver that with good action stories. I bring this up because it\u2019s interesting\u2026people who are mad there\u2019s no Black Widow film in the planning,(understandably) are upset.\u00a0<\/p>\n

But my meeting with Disney tells an interesting picture. The executive I spoke with put it very bluntly, to his credit. He said that at one time, Disney OWNED the boys\u2019 adventure market on television. But over time, they had more and more success with programming for girls. To the point where boys actively started avoiding the Disney brand.\u00a0<\/p>\n

You think they bought Marvel and Star Wars for purely the intellectual properties, you would only be partially correct. They bought those properties to make Disney cool for boys again. To own the boys\u2019 adventure market like they felt they already owned the market for girls\u2019 progra\u2026\u00a0<\/p>\n<\/blockquote>\n

This idea that girls don\u2019t buy toys is completely and totally ridiculous even now. The companies don\u2019t even have to change anything!<\/p>\n

I was working at Pixar when Disney bought them and brought John Lasseter in as Chief Creative Officer, and the rumor was that Disney said he could make any changes he wanted to \u2026 except to the Disney Princesses line, because\u00a0selling those toys and merchandise basically paid for everything else<\/em>.\u00a0<\/p>\n

Girls already buy toys! I understand there\u2019s this \u201cBarbie\u201d doll that\u2019s pretty popular. But we\u2019re not trained to look for them in the same way and the same places boys are.<\/p>\n

I\u2019ve heard in several places that Young Justice was cancelled because lack of toy sales, which producers blame on the female audience, but I never saw a\u00a0single\u00a0toy commercial when I watched the show (there\u2019s a reason for this*). The\u00a0only<\/em>\u00a0reason that\u00a0I<\/em><\/strong>\u00a0knew the toys existed at all was because my husband collects toys. Once I found out about them, though I<\/em><\/strong> was the reason we collected every single one.<\/p>\n

And let\u2019s be real, the YJ toys barely even \u201caction figures\u201d \u2014 the toys have\u00a0less<\/em>\u00a0articulation than a Barbie doll, so if a girl buys a Barbie doll why wouldn\u2019t she enjoy something along the same lines with these guys? (Not that I\u2019ve ever heard anyone go \u201cew I can bend his knees.\u201d)\u00a0<\/p>\n

We just need to know they exist and that *gasp<\/em>* they\u2019re in the toy aisle that isn\u2019t coated in pink.<\/p>\n

*But what\u2019s really unfortunate is that companies can\u2019t advertise toys for a show while the show is airing – if YJ is the only show girls watch, it\u2019s\u00a0impossible\u00a0<\/em>for them to see toy commercials for YJ toys. What networks need is MORE<\/strong> shows that appeal to both boys and girls so that they can catch those eyes later and advertise, for example, YJ toys (they could have gotten us during Green Lantern, btw).\u00a0<\/p>\n

Sorry, rant over. I just owned all the Turtles and She-Ra\/He-Man stuff as a kid, and I\u2019m pretty sure girls today would join me. \ud83d\ude41<\/p>\n<\/blockquote>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

itswalky: Another Side Effect Of This “Girls Don’t Buy Cartoon Toys” Nonsense craziesunshine: gailsimone: Many of you have probably heard of Paul Dini\u2019s interview on Kevin Smith\u2019s Fatman On Batman podcast, where Dini comments that shows on Cartoon Network with large female followings were actually being canceled, because \u2018girls don\u2019t buy the toys.\u2019 So the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[10],"tags":[],"class_list":["post-18618","post","type-post","status-publish","format-standard","hentry","category-words"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p6PWot-4Qi","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/18618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/comments?post=18618"}],"version-history":[{"count":0,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/18618\/revisions"}],"wp:attachment":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/media?parent=18618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/categories?post=18618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/tags?post=18618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}