{"id":17056,"date":"2014-05-14T20:37:40","date_gmt":"2014-05-14T20:37:40","guid":{"rendered":"http:\/\/rafaelfajardo.com\/portfolio\/this-short-profile-of-beats-by-dre-contains-many\/"},"modified":"2014-05-14T20:37:40","modified_gmt":"2014-05-14T20:37:40","slug":"this-short-profile-of-beats-by-dre-contains-many","status":"publish","type":"post","link":"https:\/\/rafaelfajardo.com\/portfolio\/this-short-profile-of-beats-by-dre-contains-many\/","title":{"rendered":""},"content":{"rendered":"<blockquote><p>This short profile of Beats By Dre contains many nuggets of marketing wisdom. When developing the first Beats headphones, Iovine would lay out various prototypes in his Interscope offices and then poll everyone who came to see him. \u201cIt was this incredible parade of the world\u2019s great artists,\u201d says Wood. \u201cM.I.A. or Pharrell Williams or Gwen Stefani or Will.i.am would come around, and I\u2019d ask them, \u2018What do you think of this one? What about this? What about that?\u2019 \u201d says Iovine. \u201cIt\u2019s not a numbers thing. I go to people with great taste.\u201d As he and Dre prepared to launch the final version of Beats, Iovine sent a pair to another world-famous guy: LeBron James. Iovine had been hanging out in the editing room with James\u2019s friend and business partner Maverick Carter during the development of a documentary on the basketball star. \u201cMav called me back and says, \u2018LeBron wants 15.\u2019 \u201d Iovine sent them, and they turned up on the ears of every member of the 2008 U.S. Olympic basketball team when they arrived in Shanghai. \u201cNow that\u2019s marketing,\u201d says Iovine. It\u2019s easy to see why Apple might want to buy them. See also With Beats, Apple buys the unobtainable: street cred, Why Apple Wants Beats, Why Apple\u2019s Beats buy is genius, and Apple\u2019s Beats Deal Is All About Bringing Music Mogul Jimmy Iovine On Board. Iovine is the new Steve Jobs, basically. *ducks*<\/p><\/blockquote>\n<div class='attribution'><a class=\"tumblr_blog\" href=\"http:\/\/bonus.kottke.org\/post\/85718782758\/marketing-by-beats-by-dre\">kottke.org: Marketing by Beats By Dre<\/a>\u00a0<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This short profile of Beats By Dre contains many nuggets of marketing wisdom. When developing the first Beats headphones, Iovine would lay out various prototypes in his Interscope offices and then poll everyone who came to see him. \u201cIt was this incredible parade of the world\u2019s great artists,\u201d says Wood. \u201cM.I.A. or Pharrell Williams or [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"quote","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10],"tags":[],"class_list":["post-17056","post","type-post","status-publish","format-quote","hentry","category-words","post_format-post-format-quote"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p6PWot-4r6","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/17056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/comments?post=17056"}],"version-history":[{"count":0,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/17056\/revisions"}],"wp:attachment":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/media?parent=17056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/categories?post=17056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/tags?post=17056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}