{"id":15100,"date":"2014-11-07T00:01:03","date_gmt":"2014-11-07T00:01:03","guid":{"rendered":"http:\/\/rafaelfajardo.com\/portfolio\/while-the-marketing-world-is-gradually-coming-to\/"},"modified":"2014-11-07T00:01:03","modified_gmt":"2014-11-07T00:01:03","slug":"while-the-marketing-world-is-gradually-coming-to","status":"publish","type":"post","link":"https:\/\/rafaelfajardo.com\/portfolio\/while-the-marketing-world-is-gradually-coming-to\/","title":{"rendered":""},"content":{"rendered":"<blockquote><p>While the marketing world is gradually coming to grips with the existence of YouTube stars, they may not be able to wrap their heads around Bee and PuppyCat. In fact, the show has yet to attract a sponsor, and buyers say it\u2019s not on their radar. Frederator doesn\u2019t even have an in-house ad sales team, as it relies on YouTube to sell ads for its channels Cartoon Hangover and Channel Frederator.<\/p>\n<p>To date, the initial \u201cBee and PuppyCat\u201d short has garnered 10 million YouTube views. That only tells part of the story. For example, fans flocked to the show\u2019s Comic-Con panel last month dressed like show\u2019s the characters. The online retailer We Love Fine sells dozens of Bee and PuppyCat-branded items, ranging from handbags to t-shirts. There are \u201cBee and PuppyCat\u201d Squishable stuffed animal toys. The show has sparked a robust Tumblr fan art community. Keep in mind there has only been one episode.<\/p><\/blockquote>\n<div class='attribution'>\n<p><a href=\"http:\/\/blogs.wsj.com\/cmo\/2014\/11\/06\/how-frederators-bee-and-puppycat-became-one-of-youtubes-most-anticipated-shows\/\">How Frederator\u2019s Bee and PuppyCat Became One of YouTube\u2019s Most Anticipated Shows &#8211; WSJ<\/a><\/p>\n<p>The power of good characters, interesting relationships, and a <strike>thought provoking<\/strike>\u00a0imagination-provoking universe.<\/p>\n<p>(via <a class=\"tumblr_blog\" href=\"http:\/\/finalbossform.com\/\">kenyatta<\/a>)<\/p>\n<p>Somewhere, out there, Hubertus Bigend is scratching his head.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>While the marketing world is gradually coming to grips with the existence of YouTube stars, they may not be able to wrap their heads around Bee and PuppyCat. In fact, the show has yet to attract a sponsor, and buyers say it\u2019s not on their radar. Frederator doesn\u2019t even have an in-house ad sales team, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"quote","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10],"tags":[],"class_list":["post-15100","post","type-post","status-publish","format-quote","hentry","category-words","post_format-post-format-quote"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p6PWot-3Vy","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/15100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/comments?post=15100"}],"version-history":[{"count":0,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/15100\/revisions"}],"wp:attachment":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/media?parent=15100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/categories?post=15100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/tags?post=15100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}