{"id":15088,"date":"2014-11-08T13:50:33","date_gmt":"2014-11-08T13:50:33","guid":{"rendered":"http:\/\/rafaelfajardo.com\/portfolio\/design-ethnography-is-how-we-approach-fuzzy-front\/"},"modified":"2014-11-08T13:50:33","modified_gmt":"2014-11-08T13:50:33","slug":"design-ethnography-is-how-we-approach-fuzzy-front","status":"publish","type":"post","link":"https:\/\/rafaelfajardo.com\/portfolio\/design-ethnography-is-how-we-approach-fuzzy-front\/","title":{"rendered":""},"content":{"rendered":"<blockquote><p>Design ethnography is how we approach \u201cfuzzy front end\u201d projects\u2014those that require us to define the problem before formulating a solution. Through ethnography, our field team achieves a robust understanding of the situation, but then faces the challenge of transferring the richness of these learnings into the narrow frame of new product development methodology. This make-or-break moment of transfer is when design ethnography truly delivers\u2014or doesn\u2019t.<\/p><\/blockquote>\n<div class='attribution'><a href=\"http:\/\/momentdesign.com\/blog\/immersion-tools-my-post-epic#.U-u32LxdVVs\">John Payne, \u201cFrom Experience Models to Immersion Tools: Transferring Ethnographic Knowledge in an Agile World\u201d<\/a> (via <a href=\"http:\/\/absurdhowl.tumblr.com\/\" class=\"tumblr_blog\">absurdhowl<\/a>)<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Design ethnography is how we approach \u201cfuzzy front end\u201d projects\u2014those that require us to define the problem before formulating a solution. Through ethnography, our field team achieves a robust understanding of the situation, but then faces the challenge of transferring the richness of these learnings into the narrow frame of new product development methodology. This [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"quote","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10],"tags":[],"class_list":["post-15088","post","type-post","status-publish","format-quote","hentry","category-words","post_format-post-format-quote"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p6PWot-3Vm","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/15088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/comments?post=15088"}],"version-history":[{"count":0,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/15088\/revisions"}],"wp:attachment":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/media?parent=15088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/categories?post=15088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/tags?post=15088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}