{"id":12953,"date":"2015-04-18T20:50:20","date_gmt":"2015-04-18T20:50:20","guid":{"rendered":"http:\/\/rafaelfajardo.com\/portfolio\/nikes-uncomfort-zone-tumblr-campaign-backfires\/"},"modified":"2015-04-18T20:50:20","modified_gmt":"2015-04-18T20:50:20","slug":"nikes-uncomfort-zone-tumblr-campaign-backfires","status":"publish","type":"post","link":"https:\/\/rafaelfajardo.com\/portfolio\/nikes-uncomfort-zone-tumblr-campaign-backfires\/","title":{"rendered":"Nike&#8217;s &#8216;uncomfort zone&#8217; Tumblr campaign backfires immediately."},"content":{"rendered":"<p><a href='http:\/\/www.dailydot.com\/lol\/nike-annoying-tumblr-ad\/?tu=gav'>Nike&#8217;s &#8216;uncomfort zone&#8217; Tumblr campaign backfires immediately.<\/a><\/p>\n<div class=\"link_description\">\n<p><a href=\"http:\/\/generalbriefing.tumblr.com\/post\/116699101741\/nikes-uncomfort-zone-tumblr-campaign-backfires\" class=\"tumblr_blog\">generalbriefing<\/a>:<\/p>\n<blockquote>\n<p><a href=\"http:\/\/hellotailor.tumblr.com\/post\/116594048040\/nikes-uncomfort-zone-tumblr-campaign-backfires\" class=\"tumblr_blog\">hellotailor<\/a>:<\/p>\n<blockquote>\n<p>Advertising to <a href=\"http:\/\/dailydot.com\/communities\/tumblr\/\">Tumblr<\/a> users can be an uphill battle, requiring at least a basic understanding of how Tumblr culture works.<\/p>\n<p><a href=\"http:\/\/www.dailydot.com\/business\/dennys-tumblr-gifs-amber-gordon\/\">Denny\u2019s<\/a> managed it by being weird and funny. <a href=\"http:\/\/dailydot.com\/tags\/taylor-swift\/\">Taylor Swift<\/a> does it by acting like a\u00a0<a href=\"http:\/\/www.dailydot.com\/entertainment\/taylor-swift-tumblr\/\">normal 20-something cat blogger<\/a>. Media outlets like <a href=\"http:\/\/dailydot.com\/tags\/mtv\">MTV<\/a> and <a href=\"http:\/\/dailydot.com\/tags\/disney\">Disney<\/a> are pretty good at encouraging fans to do their own thing.<\/p>\n<p>Nike, on the other hand, just got everyone on Tumblr to hate its brand with one single-sentence ad:\u00a0\u201cEmbrace your uncomfort zone.\u201d<\/p>\n<figure class=\"tmblr-full\"><img decoding=\"async\" src=\"https:\/\/66.media.tumblr.com\/ce76b64d92832e546aef4f4c0ab2bd36\/tumblr_inline_nmx9oelREk1qhnr9h_540.png\" alt=\"image\" \/><\/figure>\n<figure class=\"tmblr-full\"><img decoding=\"async\" src=\"https:\/\/66.media.tumblr.com\/8dfd46609f3b570431eaa4b3063b93d4\/tumblr_inline_nmx9p5Tclc1qhnr9h_540.png\" alt=\"image\" \/><\/figure>\n<p>Since the stereotypical Tumblr user is a nerd, a social justice advocate or both, Nike may not have been the ideal brand choice for this website.<\/p>\n<p><\/p>\n<p><b><a href=\"http:\/\/www.dailydot.com\/lol\/nike-annoying-tumblr-ad\/?tu=gav\">[READ MORE]<\/a><\/b><\/p>\n<\/blockquote>\n<p>Lol!<\/p>\n<\/blockquote>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nike&#8217;s &#8216;uncomfort zone&#8217; Tumblr campaign backfires immediately. generalbriefing: hellotailor: Advertising to Tumblr users can be an uphill battle, requiring at least a basic understanding of how Tumblr culture works. Denny\u2019s managed it by being weird and funny. Taylor Swift does it by acting like a\u00a0normal 20-something cat blogger. Media outlets like MTV and Disney are [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"link","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10],"tags":[],"class_list":["post-12953","post","type-post","status-publish","format-link","hentry","category-words","post_format-post-format-link"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p6PWot-3mV","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/12953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/comments?post=12953"}],"version-history":[{"count":0,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/12953\/revisions"}],"wp:attachment":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/media?parent=12953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/categories?post=12953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/tags?post=12953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}