{"id":10957,"date":"2015-12-24T01:45:04","date_gmt":"2015-12-24T01:45:04","guid":{"rendered":"http:\/\/rafaelfajardo.com\/portfolio\/10-bean-to-bar-chocolates-were-made-from-melted\/"},"modified":"2015-12-24T01:45:04","modified_gmt":"2015-12-24T01:45:04","slug":"10-bean-to-bar-chocolates-were-made-from-melted","status":"publish","type":"post","link":"https:\/\/rafaelfajardo.com\/portfolio\/10-bean-to-bar-chocolates-were-made-from-melted\/","title":{"rendered":"$10 &#8220;bean to bar&#8221; chocolates were made from melted down Valrhona"},"content":{"rendered":"<p><a class=\"tumblr_blog\" href=\"http:\/\/mostlysignssomeportents.tumblr.com\/post\/135785630420\">mostlysignssomeportents<\/a>:<\/p>\n<blockquote>\n<p><figure class=\"tmblr-full\"><img decoding=\"async\" src=\"https:\/\/66.media.tumblr.com\/2d5004d46c2e43ceae88aa792048769f\/tumblr_inline_nztlysTTNh1rkw4x1_540.jpg\" \/><\/figure>\n<\/p>\n<p>The Mast Brothers, a pair of bearded chocolatiers in Brooklyn, have built an empire on beautifully packaged \u201cartisanal\u201d chocolates that run $10\/bar, billed as \u201cbean to bar\u201d confections.<\/p>\n<p>Other chocolatiers were skeptical of the \u201cbean to bar\u201d claim, because the production volume as well as the product\u2019s taste and texture beggared belief. The company, which touts its \u201ctransparent\u201d values, stonewalled on the contradictions between their story and the evidence and inconsistencies that suggested they\u2019d embroidered the truth.<\/p>\n<p>It\u2019s a parable about the extent to which we trust packaging and placement as markers of quality. Most of us are not in a position to evaluate whether a chocolate we\u2019re buying is \u201cbean to bar\u201d or not, and the incorporation of commercial chocolate produces a balanced, easy-to-enjoy product. Psychologists have long demonstrated that packaging can change the way we taste things (all the way up to serving white wine with red food coloring to wine experts, evincing praise for the bold, classic red wine in the glass). The combination of clever packaging and marketing with a willingness to lie about the product is a recipe for commercial success.<\/p>\n<p><i><a href=\"http:\/\/boingboing.net\/2015\/12\/23\/10-bean-to-bar-chocolates.html\">http:\/\/boingboing.net\/2015\/12\/23\/10-bean-to-bar-chocolates.html<\/a><\/i><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>mostlysignssomeportents: The Mast Brothers, a pair of bearded chocolatiers in Brooklyn, have built an empire on beautifully packaged \u201cartisanal\u201d chocolates that run $10\/bar, billed as \u201cbean to bar\u201d confections. Other chocolatiers were skeptical of the \u201cbean to bar\u201d claim, because the production volume as well as the product\u2019s taste and texture beggared belief. The company, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[10],"tags":[],"class_list":["post-10957","post","type-post","status-publish","format-standard","hentry","category-words"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p6PWot-2QJ","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/10957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/comments?post=10957"}],"version-history":[{"count":0,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/10957\/revisions"}],"wp:attachment":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/media?parent=10957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/categories?post=10957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/tags?post=10957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}