{"id":10954,"date":"2015-12-27T17:01:28","date_gmt":"2015-12-27T17:01:28","guid":{"rendered":"http:\/\/rafaelfajardo.com\/portfolio\/a-recent-paper-in-the-journal-of-marketing\/"},"modified":"2015-12-27T17:01:28","modified_gmt":"2015-12-27T17:01:28","slug":"a-recent-paper-in-the-journal-of-marketing","status":"publish","type":"post","link":"https:\/\/rafaelfajardo.com\/portfolio\/a-recent-paper-in-the-journal-of-marketing\/","title":{"rendered":""},"content":{"rendered":"<blockquote><p>A recent paper in the Journal of Marketing Research has identified a group of customers whose support for a product is a \u201charbinger of failure,\u201d a signal that the product will eventually flop. \u201cIncreased sales of a new product by some customers can actually be a strong signal of future failure,\u201d researchers write. So who are these people?<\/p><\/blockquote>\n<div class='attribution'><a href=\"http:\/\/arstechnica.com\/science\/2015\/12\/certain-customers-spell-doom-for-new-products\/\">Harbingers of failure: meet the customers you don\u2019t want to love your product<\/a> (via <a class=\"tumblr_blog\" href=\"http:\/\/tumblr.iamdanw.com\/\">iamdanw<\/a>)<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A recent paper in the Journal of Marketing Research has identified a group of customers whose support for a product is a \u201charbinger of failure,\u201d a signal that the product will eventually flop. \u201cIncreased sales of a new product by some customers can actually be a strong signal of future failure,\u201d researchers write. So who [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"quote","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[10],"tags":[],"class_list":["post-10954","post","type-post","status-publish","format-quote","hentry","category-words","post_format-post-format-quote"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p6PWot-2QG","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/10954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/comments?post=10954"}],"version-history":[{"count":0,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/10954\/revisions"}],"wp:attachment":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/media?parent=10954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/categories?post=10954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/tags?post=10954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}