{"id":10928,"date":"2015-12-31T19:02:36","date_gmt":"2015-12-31T19:02:36","guid":{"rendered":"http:\/\/rafaelfajardo.com\/portfolio\/as-far-as-facebook-is-concerned-therefore-an-ad\/"},"modified":"2015-12-31T19:02:36","modified_gmt":"2015-12-31T19:02:36","slug":"as-far-as-facebook-is-concerned-therefore-an-ad","status":"publish","type":"post","link":"https:\/\/rafaelfajardo.com\/portfolio\/as-far-as-facebook-is-concerned-therefore-an-ad\/","title":{"rendered":""},"content":{"rendered":"<blockquote>\n<p>As far as Facebook is concerned, therefore, an ad is viewable the instant any part of it appears on a users\u2019s screen.<\/p>\n<p>\u201cAs soon as an ad comes into view it starts creating value for the advertiser,\u201d Mr. Smallwood said.<\/p>\n<\/blockquote>\n<div class='attribution'><a href=\"http:\/\/blogs.wsj.com\/cmo\/2015\/02\/25\/are-online-ad-viewability-standards-failing\/\">Marketers Push Back on MRC Ad Viewability Standards &#8211; CMO Today &#8211; WSJ<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>As far as Facebook is concerned, therefore, an ad is viewable the instant any part of it appears on a users\u2019s screen. \u201cAs soon as an ad comes into view it starts creating value for the advertiser,\u201d Mr. Smallwood said. Marketers Push Back on MRC Ad Viewability Standards &#8211; CMO Today &#8211; WSJ<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"quote","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10],"tags":[347,349,351,348],"class_list":["post-10928","post","type-post","status-publish","format-quote","hentry","category-words","tag-advertising","tag-metric","tag-social-media","tag-viewability","post_format-post-format-quote"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p6PWot-2Qg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/10928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/comments?post=10928"}],"version-history":[{"count":0,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/10928\/revisions"}],"wp:attachment":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/media?parent=10928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/categories?post=10928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/tags?post=10928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}